Adrianna Kurek

Successfully managed multiple marketing campaigns for Nissan's range of car models, resulting in increased brand awareness, customer engagement, and sales. Led the marketing efforts for Nissan's participation in the Formula E championship, working closely with the racing team to develop and execute comprehensive marketing plans. Developed and maintained strong relationships with key stakeholders, including internal teams, external partners, and media outlets. Conducted market research and analyzed data to identify customer needs and preferences, informing marketing strategies and tactics. Managed budgets and allocated resources effectively to maximize ROI and achieve business objectives. Collaborated with cross-functional teams, including sales, product, and creative, to ensure alignment and seamless execution of marketing initiatives. Coordinated the production of marketing materials, such as print ads, videos, and social media content, ensuring brand consistency and high quality output. Monitored and reported on campaign performance, providing actionable insights to drive continuous improvement and optimize future initiatives.

Design and execute marketing campaigns that have grown online revenue via paid social and paid search. Provide campaign structure recommendations that consider different stages of the funnel Carry out keyword research, bidding, and managing negative keyword lists Draft persuasive ad copy for client review Best practice set up of UTM tracking and retargeting codes across all performance campaigns Find trends in campaign data and provide actionable insights, whilst proposing and running simple A/B tests Use suite of PPC management tools including Google Ads, Google Optimise, Google Analytics, and Ads Editor Talk and present eloquently to clients on a weekly basis Contribute estimated campaign metrics into new client media plans pre campaign go-live Manage and troubleshoot across all performance channels Uphold a strong relationship with luxury clientale

Assist in managing the company brand portfolio, including oversight of pitching to potential new clients, generating leads and creating partnership opportunities for existing clients Introduce new systems into the company to provide more efficient reporting to clients Manage documentation of all brand efforts, including naming, design, and visual assets, within our team and across various levels of the organisation Serve as project manager for brand projects Be the main point of contact for clients, whilst managing a team of seven to ensure that content calendars and deliverables are being executed following campaign deadlines Ownership of Google Ads and social campaigns, whilst also growing influencer campaigns Manage day to day finances to ensure campaigns are reconciled correctly and on budget Oversee the influencer management across multiple accounts