Freelancer profile translated to English.
Back to original languageAbout Adrian
I started my career at Decofinder.com for four years as a Web Designer and Front-end Integrator from 2006 to 2010.
In 2010, I joined the digital agency Adyax (acquired by the Smile group), specializing in the Drupal CMS and high-traffic sites, as Lead UX/UI Designer for 3 years.
I started freelancing in 2014 as a Senior Product Designer and am a member of the freelance collective Greaaat.com, specializing in digital professions.
I have worked with major groups such as EDF, Carrefour Banque, La Poste, Société Générale, Pages Jaunes, and startups on user-centered design projects, from requirements gathering to the creation of evaluable artifacts.
I am currently Head of Design for Paylib, where I manage a team of 3/4 people.
I was also an entrepreneur and co-founder of Studyandwork.fr (HR-tech) and Studymapper.fr (Ed-tech).
These startups were incubated at IMT Starter (Telecom SudPARIS), supported by BPI and Initiative Grandes Ecoles et Universités. They were laureates in 2020 of Réseau Entreprendre Val-de-Marne and hosted at the Wacano - Soleillet incubator by the CCI Paris 20th.
With solid experience in user and graphic experience design, I bring an attentive and rigorous approach to provide comfort and ease of use.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 20km)
Experience
- PaylibHead of DesignBANKING AND INSURANCEJanuary 2022 - Today (4 years and 5 months)Paris, FrancePaylib needed an external resource to manage the company's design department.Reporting to the CEO and a member of the Executive Committee, I manage a team of 3 people.The objective of this mission is to develop Paylib's new projects and consolidate interbank relations within the joint venture concerning the implementation of P2P (Paylib between friends) in banking apps.I also developed the new contactless payment application for Société Générale on Android, as well as the opening of P2P to professionals.I participate in various interbank bodies: Steering Committee, Project Committee, Coverage.Projects• Redesign of part of the Paylib application (Android & iOS),• Implementation of the design system and user flow of the app,• Prototype for making the application transactional,• UX Research for the market launch of Paylib for Professionals,• Development of the Paylib for Professionals application (Android & iOS),• Development of the responsive Paylib for Professionals website,• Development of the SG's contactless mobile payment application,• Consulting mission with partner banks to optimize the "Paylib between friends" journeys in banking apps.Management:• 1 Senior Product Designer,• 1 Senior UX Designer,• 1 Junior UI Designer,• 1 Motion Designer (Freelance),
- Stydmapper / StudyandworkCo-founder / CXOEDUCATION AND E-LEARNINGJune 2019 - January 2021 (1 year and 7 months)Paris, FranceTo become the leading Career Builder for 14-30 year olds by offering a unique experience to find a training program and the employer that suits them.Offer companies a unique recruitment process to attract and hire the best candidates (interns and apprentices) in record time.Project incubated at IMT Starter (Télécom SudPARIS), supported by BPI, Réseau Entreprendre 94, Initiative Grandes Ecoles et Universités, and CCI Paris.Product Strategy / Lean Startup:• Product vision, Business plan, Business model, Product roadmap, Pitch and sales deck, monetization levers, team management.Service Design:• User research, quantitative/qualitative studies, user interview conduction,• Definition of Personas, UX Strategy,• Definition of key features and user journeys,• Sitemap, Sketching, Wireframes, functional prototype,• In charge of the product backlog, application of Agile and Scrum methods,• Definition of OKRs and KPIs,• UI design of platforms in responsive design (mobile first),• Guerrilla tests, A/B tests, user tests, performance measurement, data analysis.Communication and Brand Design:• Definition of communication strategy and digital strategy,• Art Direction (Print: Logo, Business cards, flyers, press ads, sales & pitch decks, banners, stand branding...)Management:• Technical team composed of 3 developers, 1 front-end and 2 back-end,• 1 Junior UI designer / motion designer,• 1 Social Media Manager / 1 Content Manager / 2 Sales.
- Carrefour BanqueHead of designBANKING AND INSURANCEMay 2016 - June 2019 (3 years and 1 month)Évry, FranceCarrefour Banque needed an external resource to evangelize user-centered design methodologies, particularly Design Thinking, to the business teams (BI, IT, agency advisors, remote sales, etc.).Reporting to the Head of the Experience Lab, I supported the teams in defining processes and organization based on this methodology.Reporting to the Head of the eXperience Lab, I was responsible for managing 4 people. Carrefour Banque has over 2 million customers and users of its digital channels. I joined Carrefour Banque as a freelance consultant for over 3 years.Projects:• Design of the Carte PASS subscription journey v1 and v2,• Implementation of DSP 2: desktop client area, iOS and Android mobile,• GDPR compliance,• Implementation of the post-purchase payment journey for installments,• Active prospecting tool for advisors (tablet subscription),• Various optimizations for Android and iOS applications.Service Design:• Evangelizing Design Thinking to business teams,• Expert analyses, UX Benchmarking, Warm-up UX, Empathy Map,• Customer journey, heuristic audit (Bastien & Scapin),• Definition of OKRs and KPIs,• Personas, Information Architecture, User flow creation, Wireframes,• Organization and execution of user testing,• Participation in project/steering/scoping committees,• Strategic recommendations and presentations to e-commerce management,• Monitoring of UI screen production and Design System.Management:• 2 UI designers,• 1 UX designer,• 1 Content Manager.
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Education
- Master 2 - Digital and Interactive Communication (Work-Study)CESACOM Paris2011Titre certifié RNCP niveau I - Mention Assez bien
- Master 1 - Global Communication (Work-Study)CESACOM Paris2010Titre certifié RNCP niveau II - Responsable de communication - Mention assez bien