Freelancer profile translated to English.

Description

I build companies from scratch. Idea → MVP in production → first paying users, all in 8-12 weeks.

I've launched 3 products like this:

EPCO Wellness (2024-present): co-founder. From 0 to product in market and from €35 MRR to €2,600 in 12 months (×75). Paid Meta with blended CAC ~€1/lead. Partnerships with Decathlon, H&M, El País, Scalpers. Coverage in El País, El Mundo, ABC, Vogue. Top 15 Health Startup Spain (El Referente).

Dasana (2017-2023): founder. Wellness app in Mexico, 60k+ users, <15% monthly churn after pivoting to subscription, 6 products launched with Scrum methodology, iOS+Android app (4.7/5 with +200 reviews). 45% reduction in operational costs.

Matiz (2026): AI colorimetry webapp. From idea to production in 1 month. Next.js + Anthropic + Stripe + Vercel stack. Influencer launch in progress, parallel B2B prospecting.

Before: EY (financial consulting, Mexico and Spain), Walmart (financial planning). MBA + Finance Degree. Speaks Spanish (native), English (B2), French (B1).

Who I'm useful for:

Non-technical founders with a blocked idea who need someone to make it real.

Venture builders / studios looking for EIR / founder-in-residence to validate ideas.

Technical founders without product/growth/business expertise.

Family offices looking to validate before investing.

Corporate innovation needing to launch products quickly.

How I work: project-based 8-12 weeks or monthly retainer 3-6 months. I deliver results, not just tasks. I touch product, growth, code, and campaigns if needed — I come from founding, not delegating.

Languages

Spanish
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

EPCO Wellness
Co-founder
HEALTH AND WELLNESS
January 2024 - Today (2 years and 5 months)
Spain
Wellness MRR from €35 to €2,600 in 12 months (×75 year-on-year) with Paid Meta at ~€1/lead blended. Multi-touch lifecycle funnels via Email + Push + WhatsApp for activation, nurturing, and reactivation. Editorial coverage in El País, El Mundo, ABC, Vogue, Marie Claire, Telva, ¡HOLA!, GQ, Elle, La Razón, El Confidencial. Fundraising pre-seed round €200K (125K€ angels + 75K€ ENISA): modeling, due diligence, investor pipeline. Recognition: Top 15 Health Startup Spain (El Referente). Lanzadera Program completed.
Startup Consulting Growth Strategy Product Management Product Development Product Design
Matiz
Founder
April 2026 - April 2026
Personal colorimetry web app with AI. matizapp.com
• • From idea to production in 30 days with Next.js + Anthropic + Stripe + Vercel stack.
• • Live product: user uploads photo, AI analyzes skin/eye tone/undertone and returns a complete personal color chart in 2 min (downloadable PDF).
• • Sales channel activated with Spanish-speaking influencer (600k followers) + parallel B2B prospecting for white-label sales.
Web Design Web Development
Dasana
Founder
March 2017 - December 2023 (6 years and 9 months)
Ciudad de México, Mexico
Complete AARRR funnel: +20 growth strategies designed and executed. Referral program with +25% uplift in repurchase.
• • Paid Meta scaled to +20,000 users combined with influencer campaigns.
• • Pivot to monthly subscription: monthly churn reduced to <15%. Payment in establishments for unbanked users (+20% in revenue).
• • iOS+Android app launched: +5,000 downloads, 4.7/5 with +200 reviews.
• • 6 products launched with Scrum coordinating UX, Data, Programming, Design, Customer Service, and Nutrition. 45% reduction in operational costs.