Adrián Gallardo Benítez

After hiring my services at Kapylar Solutions, I have performed the following services:

- The company presented me with their business idea to implement it in today's world. I advised them on all the tools they could use, as well as the most appropriate tools for their day-to-day work.

- I built a hybrid e-commerce business where they offered the purchase of services as well as physical products using the WordPress and WooCommerce CMS.

- To offer their services, I implemented a plugin that allowed them to meet with their clients via video call internally through the Zoom or Google Meeting platform.

- I ensured that the entire platform was ready to be visible from any mobile device.

- I trained the staff through individual video calls to explain the company's operation.

- For several months after the launch, I offered them personalized support to resolve all platform-related doubts.

- After the launch, I developed a marketing strategy using Facebook Ads so they could reach their potential clients and thus make their first sales and have a sales funnel that would gradually be optimized.

- Development of a retargeting strategy to recover customers who have not yet made a purchase or to encourage existing customers to make another purchase with a higher average ticket.

In this project, I focused on building a website for this dance academy entirely from scratch, designed to attract new students.

The platform was developed using the WordPress CMS and the Elementor Pro theme builder to create the design they needed for their project.

This business offered its services in different languages, so the page had a section where visitors could choose to view the website in one language or another.

After developing this site, I offered to build advertising campaigns on Google Ads and Facebook Ads to attract new students to their academy.

Throughout the project launch, I offered all the staff WordPress training to resolve all their doubts and manage the entire business autonomously.

As a web developer in this company, my responsibility is to create and maintain functional and attractive websites. I work closely with the team to translate requirements into technical solutions, ensuring a smooth user experience and a strong online presence. From coding to optimization, my goal is to deliver projects that reflect the company's identity and meet current web standards. Additionally, I collaborate in implementing digital marketing strategies to enhance the websites we create, ensuring they reach the right audience and generate online impact.