Adriana Olvera

Copywriting from 1000 to 2500 words for B2B, B2C SAAS companies, e-commerce in neutral Spanish, Peninsular, and Latin American.

Style guide creation.

Manage online and offline marketing projects for various companies generating over $100,000,000 in annual revenue. Responsible for over 20 client accounts. Collaborate in a remote (online) team of 10 people in Mexico and the United States. Manage content strategies for social media marketing, PPC advertising, and traditional marketing. Improve campaign effectiveness and implement email marketing and automations. Create effective funnels to attract and capture leads (potential clients) and provide an unforgettable customer journey experience. Identify business opportunities through in-depth campaign analysis using data from various sources, such as CRM.

Implement the entire marketing planning process. Responsible for the communication strategy for the marketing department, develop a custom project management tool, ensure that issues from involved areas are identified and managed. Assist in product advertising campaigns for the marketing department, which resulted in successful campaigns for the beverage line, Gatorade, and food products. (360° TV and radio spots, mentions)