Description

Product Marketing Strategist and Fractional CMO specialized in helping digital companies accelerate their growth. ⭐ My differentiator: Being a global 'dot connector'. I combine 15 years working in startups and scaleups across 11+ industries, have Leadership training (MIT), multicultural experience coordinating actions 30+ countries and knowledge being a trainer in a Master in Growth Hacking and Automation.

I see 360° opportunities that others miss because I understand Technology, Business, and People.

I can help you with:

- Aligning Product, Marketing, and Sales in digital and tech companies

- Go-to-Market strategies: value proposition, buyer personas, channels, messaging, pricing

- Product-Market-Fit: research, pivoting, testing, analysing

- Growth and PLG: achieving more with less using data, A/B tests, automation

- Sales enablement: training, sales collateral

- Retention and CRM: customer journeys, lead nurturing, activation, onboarding, conversion, referral

- Conversion Rate Optimisation: metrics improvement across the funnel

- Metrics: Data analysis, dashboards, KPIs, OKRs

- Leadership: coaching, direction, follow-up

Founder of Fostering more women to work, become leaders and entrepreneurs in the digital and tech space, through Consulting, Education, Coaching and a Youtube podcast with the same name.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual
Catalan
Fluent
French
Basic
Italian
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 10km), Valencia (up to 10km)

digitalconnector.net (EdTech)
Founder & Director
EDUCATION AND E-LEARNING
April 2020 - Today (6 years and 2 months)
Barcelona, Spain
-Consulting in Product Marketing & Growth in digital & tech companies
-Programs for Digital Entrepreneurship, Product Marketing & Growth
-Women in Tech, Future of Work & Digital Transformation advocate
Digital Transformation Digital Marketing Product Market Fit Growth Strategy Go-to-Market (GTM) Strategy
Recovo (GreenTech)
Growth Marketing Manager
ENVIRONMENTAL
August 2023 - March 2024 (7 months)
Barcelona, Spain
-AOV +40%, Revenue +30%, Traffic +300%, CR% +1% in 6 months
- Improved Lead to SQL process, landing pages, lead forms CR%,
- Optimize Email, SEM, SEO. CPA, CAC, LTV, Retention.
Digital Marketing Growth Strategy Conversion Rate Optimisation Customer Relationship Management (CRM) B2B SaaS
Audiostack ( AI SaaS)
Product Marketing & Growth Lead
SOFTWARE PUBLISHING
January 2022 - May 2023 (1 year and 4 months)
Barcelona, Spain
• Increase Leads by 2x, Signups by 3x, Product usage by 3x, in 6m
• Improve Go-to-Market & Lead a team of 3 people.
Customer Segmentation and Analysis Product Strategy AI Edición de audio Growth hacking