Description

Hi, my name is Adrian and I like to create stuff :)

My passion for product design stems from my background in graphic design and plastic arts, which has given me a keen eye for aesthetics, visual trends, and user needs. I enjoy working with diverse and talented teams, learning new tools and technologies, and exploring new challenges and opportunities in the digital space. My goal is to design products that are not only functional and user-friendly, but also memorable and impactful.

As a Product Designer, I apply my graphic design and user experience skills to create engaging and innovative products.

With over 8 years of experience in this role, I have contributed to various projects, such as web and mobile applications, e-commerce platforms, and digital marketing campaigns, for clients across different industries and markets.

My favourite programs to use are Figma and Adobe Creative Suite (with an emphasis on Adobe Illustrator), but depending on the context, I can pivot to something new.

Languages

Romanian
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Cluj-Napoca (up to 50km)

BLIX, Inc
Product Designer (UI/UX)
DIGITAL AND IT
January 2025 - February 2026 (1 year and 1 month)
Cluj-Napoca, Romania
Researched AI-driven design workflows and contributed to UX/UI improvements for a mobile product, focusing on efficiency, usability, and communication flows.
• • Conducted research on AI-powered tools and workflows to improve efficiency and reduce production time for product animations and feature presentation videos.
• • Contributed to UX/UI design initiatives for a mobile application, improving communication flows (chat messages, emails), interface clarity, and iterating on new UI layouts and modal components.
User Experience Design User Interface Design Mobile Design
AMX Collective (freelance)
Product Designer (UI/UX)/Brand & Graphic Designer
DIGITAL AND IT
January 2026 - Today (5 months)
Cluj-Napoca, Romania
Collaborated with startups and small teams on product, brand, and visual design initiatives, translating business goals into clear, user-focused design solutions. Delivered end-to-end design support, from research and concept exploration to UI, visual systems, and marketing assets, adapting quickly to different industries and project scopes.
User Interface Design User Experience Design Mobile Design UI Web Design Adobe Creative Suite
COERA
Product Designer (UI/UX)
DIGITAL AND IT
July 2024 - November 2025 (1 year and 4 months)
Cluj-Napoca, Romania
Leading product direction focused on modernizing the existing experience, while driving a ful l rebuild with a new, improved end-to-end user experience.
• • Define and drive the UX strategy for both the enhancement of the current portal and the rebuild, ensuring alignment with business objectives and user needs.
• • Lead discovery and UX scoping activities, including mapping current workflows, identifying friction points, and shaping the future product experience based on research insights.
• • Collaborate cross-functional ly with engineering, product management, and stakeholders to translate complex requirements into clear, implementable design solutions.
• • Facilitate design reviews and UX alignment sessions, ensuring consistency, quality, and coherent user journeys across legacy and rebuilt components.
User Experience Design User Interface Design User Research Figma UI Web Design