Freelancer profile translated to English.
Back to original languageAbout Adriana
Has your company grown, but you feel like everything still depends on you? Do you have a team, but don't know how to organize, delegate, or train without wasting time and energy?
I help creative CEOs who are very good at what they do, have grown rapidly, and now need order to keep moving forward.
With a well-structured team, clear processes, and a good reporting system, you regain control and the space to focus on what's important: growing, creating, and enjoying your company.
I have over 20 years of experience leading cultural and operational transformation projects.
I have worked from within and from outside with different SMEs; clinics, agencies, architecture studios, and more. Always with one focus: that the team works without everything depending on the CEO.
🔹 MBA from IE Business School, where I worked for 18 years leading teams and operational improvements.
🔹 As General Director of CIDON, I initiated its digital and cultural transformation after 30 years of experience.
🔹 As a freelancer, I work directly with founders to help them professionalize their company without losing its essence.
What sets me apart?
I adapt to your way of working. I respect your company's culture. I listen to you.
I'm not here to change everything, but to help you make it work better… your way.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- SendaCo-FounderSeptember 2021 - Today (4 years and 9 months)Madrid, SpainI work as a freelancer focused on optimizing the overall functioning of work teams in SMEs. Analysis of organizational structures and redesign of work processes. Impact on overall team efficiency and the creation of a premium service experience for the external client.Clients: Clinica Durán, Crudité, Estudio Maceda, Flair Studio, El Taller de Lucia, Vía Consulting.
- CIDON Interior Design & ContractGeneral DirectorAugust 2022 - April 2024 (1 year and 8 months)Madrid, SpainAs General Director of Cidon, I led the digital and cultural transformation necessary to drive the company's growth. Some of the processes implemented during my leadership were:-Review and definition of all operational processes and all HR policies.-Implementation of a reporting system for the General Management.-Implementation of a variable remuneration system.-Implementation of MS 365, OK Ticket for expense management, and Agicap for treasury management.-Employee training plan focused on management and communication.
- IE Business SchoolExecutive Master Programs DirectorJuly 2007 - August 2021 (14 years and 1 month)Management of Master Programs teams responsible for implementing the experience delivered to premium clients. Programs managed: Master in Management, Master in Finance, Executive MBA, Global MBA, Executive Master in Finance, IE SMU MBA.I have implemented newly created masters, recruiting staff, defining both their structure and functions, and designing new experiences offered to clients.I have restructured teams, redefining processes for achieving their objectives, eliminating inefficiencies, and optimizing the perceived customer experience.I have merged management teams from different masters, achieving the integration of their work, unifying processes, procedures, and policies to be followed by both teams and students. The synergies achieved between the teams allowed for a wider range of experiences offered to clients.
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Education
- MBAIE (Instituto de Empresa)2002Master of Business Administration (M.B.A.)
- Bachelor of Business & Bachelor of ArtsCUNEF1999Bachelor of Business Administration (B.B.A.), Finance, General