Adriana Massino

Co-founder of Pety.fr, a startup broker in animal health insurance, I was in charge of developing strategic partnerships and relationships with the veterinary ecosystem in France.

My role was to strengthen collaboration between the platform and animal health professionals, to promote access to care and to build a pet health insurance model more integrated with veterinary care pathways.

At the intersection of business development, product strategy, and sector relations, I contributed to structuring the partner network, aligning practitioners' needs with the service offering, and building a user experience-oriented approach.

I am currently developing strong expertise in the design and optimization of animal insurance products, with a deep understanding of the pet health market issues and the expectations of both owners and industry professionals, particularly through my activities at Televet.co and Pety.fr.

Serial entrepreneur with exit experience and an excellent international academic background, I support incubators, accelerators, and venture programs in strengthening their strategic positioning, the quality of their portfolio, and their execution standards.

As Founder & CEO of Televet, a health-tech company operating between Europe and the United States, I led organizational structuring, international expansion, and investment readiness in highly competitive venture environments.

Previously, I founded and developed Vetolib, a digital marketplace built from scratch to market leadership, then acquired.

I integrated some of the most selective international acceleration ecosystems, notably Berkeley SkyDeck (Silicon Valley) and STATION F's Founders Program, allowing me to operate according to international venture capital standards.

Graduated with a Master's in Entrepreneurship from HEC Paris and holding an M.Phil. in Management from the University of Cambridge, with complementary academic experience at the University of California, Berkeley, I combine analytical rigor, strategic vision, and decision-making ability.

Areas of intervention

• Structuring and strengthening acceleration programs

• Venture building & strategic portfolio support

• Startup selection and evaluation (pre-seed / seed)

• Business model optimization & growth roadmap definition

• Governance, organization & leadership development

• Strategic positioning & business model structuring

• Go-to-market & scaling strategy

• Team structuring & governance

• Fundraising preparation & investor pitch development

• Ongoing support for portfolio startups

I bring a founder's perspective: strategic clarity, operational depth, and a demand for scalable execution aligned with investor expectations.

A professional in startup investment and innovation, I have developed expertise in sourcing, strategic analysis, and evaluating high-potential growth projects at Prunay Startup Studio.

I contributed to building an investment opportunity pipeline by applying a rigorous approach combining business fundamentals analysis, technological maturity assessment, and scalability projection of models. My work was part of a venture strategy logic aimed at identifying startups capable of generating sustainable competitive advantage and long-term value creation.

Operating at the intersection of venture building, investment strategy, and technological trend monitoring, I participated in the analysis of innovative ecosystems and the qualification of entrepreneurial projects in transforming sectors. My approach was based on a deep understanding of market dynamics, product traction, and the execution potential of founding teams.

I am particularly interested in disruptive innovation models, scalable solutions, and entrepreneurial initiatives capable of transforming traditional industries through technology and user experience.