Freelancer profile translated to English.

Description

With15 years of experiencein theMedTech, RetailTech, and SaaSsectors, I operate at the intersection of three key areas:

**Marketing**: High-impact strategic positioning and Go-To-Market (GTM).

**Sales**: Enablement, competitive intelligence, and strategic bid management.

**Product**: Feedback loops, adoption acceleration, and retention.

My approach toProduct Marketingis to define and activate your competitive advantages to capture market share. I prioritize concrete, agile solutions that address specific pain points to **create impact**.

I excel at transforming the complexity of technical products into a clear, localized advantage.

Let's discuss if you...

Are tired of GTM strategies that feel like rigid scripts amplified by AI. I help organizations build narratives that resonate with international stakeholders – moving beyond the mechanics of Sales-Led or Product-Led Growth to connect with the human behind the screen or negotiation table.

Industry field of expertise

Languages

Polish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Collective Minds
Product Marketing Consultant
CONSULTING AND AUDITS
October 2025 - Today (8 months)
Paris, France
Consulting in strategic positioning, value proposal creation, Go-To-Market, sales enablement, and competitive intelligence.
Sales Enablement Go-to-Market (GTM) Strategy Benchmarking and Competitive Analysis Retention Adoption
ALAN
Product Marketing Manager - Market Intelligence
HEALTH AND WELLNESS
May 2021 - February 2023 (1 year and 9 months)
Paris, France
Enhancing Alan's experience to strengthen brand positioning and perception
Defining Alan's positioning and experience within the marketing and sales strategy to reinforce the competitiveness of offerings.
Close collaboration with business, product, and marketing teams to ensure consistency between messaging, offerings, and customer experience.
Strategic bid management (LVMH, Chanel, Carrefour) to expand Alan's positioning towards key accounts.
Creation of high-impact communication materials (articles, presentations, training) highlighting Alan's strengths and generating initial inbound leads from CAC 40 companies.
AB Tasty
Product Marketing Manager
SOFTWARE PUBLISHING
September 2020 - May 2021 (8 months)
Paris, France
Strengthening AB Tasty's competitiveness and expansion in international markets
Customer community engagement (content, events, in-app communication) to enhance engagement and retention.
Cross-functional work with product, marketing, and sales teams to ensure alignment between brand vision and user experience, and to drive expansion in EU, US, and APAC.

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Master in Management
ESCP EUROPE
2013
Master en Management
Bachelor's degree in Economics
UNIVERSITY OF ECONOMICS of Poznan (Poland)
2010
Licence d'Économie

Check out Adriana's education

Product Marketing Core
The Product Marketing Alliance
2020
https://www.linkedin.com/in/adriana-l-8a49256b/overlay/Education/698144357/treasury?profileId=ACoAAA7opLwBtdfTMnUI2YhSA1A090hUkEpVUuk

Adriana Lysniewska Hiley

Product Marketing Manager

About Adriana

I excel at transforming the complexity of technical products into a clear, localized advantage.

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