Freelancer profile translated to English.
Back to original languageAbout Adriana
Creative, curious, and detail-oriented, I am a Senior Product Designer with over 11 years of experience in designing useful, clear, and user-centered digital products.
After a solid initial background in print, branding, and web design, I evolved towards end-to-end product design, working on the entire product cycle: user research, problem framing, information architecture, user journey and interaction design, through to prototyping and testing.
I have notably worked on complex SaaS products, both B2C and B2B, requiring strong experience structuring and a particular focus on adoption, retention, and clear user journeys.
My approach is resolutely user-centered and impact-oriented. I rely on field research, continuous iteration, and the use of AI to automate certain workflows and deepen the analysis of usage, in order to make informed, pragmatic, and scalable decisions.
I interact with ease in multidisciplinary teams, working closely with product and tech teams. In environments structured around a Design System, I focus on overall experience, journey consistency, and complex problem-solving, translating user and business needs into clear, effective, and sustainable product solutions.
Expertise:
✔️ SaaS experience (B2B & B2C)
✔️ No-code Automations
✔️ Agentic AI
✔️ UX Mapping
✔️ Benchmarking
✔️ User Research
✔️ Information Architecture (with OOUX methodology for complex cases)
✔️ Personas
✔️ Ideation
✔️ Wireframes
✔️ Prototyping
✔️ User Testing / Interviews (analysis / synthesis)
✔️ Design Systems
✔️ Workshop Facilitation
✔️ Rebranding
Tools:
✔️ Figma
✔️ Figjam
✔️ Miro
✔️ Airtable
✔️ Notion
✔️ Zapier
✔️ Lovable
✔️ Adobe Suite (Photoshop, Indesign, Illustrator)
✔️ Trello
✔️ Dust
✔️ Discord
✔️ Slack
French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Dassault SystèmesEnd-to-end UX/UI redesign of the HomeByMe platformSOFTWARE PUBLISHINGJanuary 2024 - January 2026 (2 years)Paris, FranceEnd-to-end UX redesign of theHomeByMeplatform (Dassault Systèmes' 3DVIA) - a 3D interior design application for easily designing, furnishing, and visualizing homes or apartments with realistic rendering.
Context:
Transforming a complex and aging platform into a clearer, more efficient, and scalable product.This strategic initiative took place in a context marked by:- A major technical migration,
- An acceleration of the product development pace,
- User feedback,
- The need for strong alignment between UX, product vision, and business objectives.
Mission:
Cross-functional collaboration between design, product, and engineering to reduce cognitive load, improve user support, and accelerate adoption.Results achieved:
👉 The result is a smoother, more consistent, and modern experience, fostering better adoption, a strengthened product perception, and a solid foundation for the long-term development of HomeByMe. - NijiUX Designer Consultant in the pre-sales phaseDIGITAL AND ITOctober 2023 - November 2023 (1 month)Issy-les-Moulineaux, FranceUX Consultant in the pre-sales phase, intervening before tenders to analyze user needs, understand business challenges, and contribute to building relevant and differentiating responses.
- CFDTUI Designer / Motion Designer for institutional animationCIVIC AND SOCIAL ORGANIZATIONSJuly 2023 - August 2023 (1 month)Paris, France
Context:
Creative direction and design of a 2D institutional animation for the 60th anniversary of CFDT Bétor-pub.Mission:
- Framing the narrative concept and structuring the institutional message into coherent visual sequences
- Developing the storyboard and art direction for a 2D animation for an event bringing together members and partners
- Translating 60 years of heritage into an accessible visual narrative, aligned with the identity of CFDT Bétor-pub
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Education
- HEC-42 "Startup Launchpad 2021" ProgramHEC2021Designed with a 'learning by doing' (applied pedagogy) approach by HEC, in partnership with School 42, the launchpad program aims to help student entrepreneurs launch their startup within 10 weeks. This program isn't a simple course in entrepreneurship, but an accelerator for the launch of start-ups.
- UX/UI Designer BootcampIRONHACK Paris2018En utilisant les méthodes "Design Thinking" et "Agile" cette formation apprend les techniques de la conception centrée sur l’utilisateur : de l'user research à l'user testing.
Certifications
- Methodology, no-code and AI: design your business solutionContournement Training Center2026
- GenAI for Product TeamsAI Discipline (with Tristan Charvillat & Rémi Guyot - authors of Discovery Discipline)2025