Freelancer profile translated to English.
Back to original languageAbout Adriana
Creative, curious, and detail-oriented, I am a Senior Product Designer with over 11 years of experience in designing useful, clear, and user-centered digital products.
After a solid initial background in print, branding, and web design, I evolved towards end-to-end product design, working on the entire product cycle: user research, problem framing, information architecture, user journey and interaction design, through to prototyping and testing.
I have notably worked on complex SaaS products, B2C and B2B, requiring strong experience structuring and particular attention to adoption, retention, and clarity of user journeys.
My approach is resolutely user-centered and impact-oriented. I rely on field research, continuous iteration, and the use of AI to automate certain workflows and deepen the analysis of user behavior, in order to make informed, pragmatic, and scalable decisions.
I work comfortably in multidisciplinary teams, in close collaboration with product and tech teams. In environments structured around a Design System, I focus on global experience issues, journey consistency, and complex problem-solving, translating user and business needs into clear, effective, and sustainable product solutions.
Expertise :
✔️ SaaS experience (B2B & B2C)
✔️ No-code Automations
✔️ Agentic AI
✔️ UX Mapping
✔️ Benchmarking
✔️ User Research
✔️ Information Architecture (with OOUX methodology for complex cases)
✔️ Personas
✔️ Ideation
✔️ Wireframes
✔️ Prototyping
✔️ User Testing / Interviews (analysis / synthesis)
✔️ Design Systems
✔️ Workshop Facilitation
✔️ Rebranding
Tools :
✔️ Figma
✔️ Figjam
✔️ Miro
✔️ Airtable
✔️ Notion
✔️ Zapier
✔️ Lovable
✔️ Adobe Suite (Photoshop, Indesign, Illustrator)
✔️ Trello
✔️ Dust
✔️ Discord
✔️ Slack
French
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Health PlanProduct Designer / AI Product BuilderHEALTH AND WELLNESSJune 2026 - Today (2 months)Paris, FranceContext:Health Plan aims to equip organizations facing the explosion of mental health issues at work.Mission:Design and deployment of a B2B web platform for a startup specializing in mental health training in companies.Responsible for the entire product cycle - from structuring the brief to production - I act as both Product Designer and Product Builder on this high-stakes HR and regulatory project.Objective:Deliver a showcase platform + automatic quote funnel + administrative back-office, with a rigorous MVP approach. Target HR and large account decision-makers.
- Dassault SystèmesEnd-to-end UX/UI Redesign of the HomeByMe PlatformSOFTWARE PUBLISHINGJanuary 2024 - January 2026 (2 years)Paris, FranceEnd-to-end UX redesign of theHomeByMeplatform (Dassault Systèmes' 3DVIA) - a 3D interior design application for easily designing, furnishing, and visualizing homes or apartments with realistic renderings.
Context:
Transforming a complex and aging platform into a clearer, more efficient, and scalable product.This strategic initiative took place in a context marked by:- a major technical migration,
- an acceleration of the product development pace,
- user feedback,
- the need for strong alignment between UX, product vision, and business objectives.
Mission:
Cross-functional collaboration between design, product, and engineering to reduce cognitive load, improve user support, and accelerate adoption.Results Achieved:
👉 The result is a smoother, more coherent, and modern experience, fostering better adoption, a strengthened product perception, and a solid foundation for HomeByMe's long-term development.👉 91% retention for the new platform - NijiUX Designer Consultant in Pre-Sales PhaseDIGITAL AND ITOctober 2023 - November 2023 (1 month)Issy-les-Moulineaux, France
Context:
UX Consultant in the pre-sales phase, intervening before tenders to analyze user needs, understand business challenges, and contribute to building relevant and differentiating responses.
Reviews
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Education
- HEC-42 "Startup Launchpad 2021" ProgramHEC2021Designed with a 'learning by doing' (applied pedagogy) approach by HEC, in partnership with School 42, the launchpad program aims to help student entrepreneurs launch their startup within 10 weeks. This program isn't a simple course in entrepreneurship, but an accelerator for the launch of start-ups.
- UX/UI Designer BootcampIRONHACK Paris2018En utilisant les méthodes "Design Thinking" et "Agile" cette formation apprend les techniques de la conception centrée sur l’utilisateur : de l'user research à l'user testing.
Certifications
- Methodology, No-Code, and AI: Design Your Business SolutionContournement Training Center2026
- GenAI for Product TeamsAI Discipline (with Tristan Charvillat & Rémi Guyot - authors of Discovery Discipline)2025