About Adriana
French
Native or bilingual
English
Conversational
Experience
- JOTTWeb Marketing ManagerE-COMMERCEJanuary 2016 - August 2016 (7 months)Marseille, FranceCompetitive intelligence in IT technologiesActive monitoring of technological innovations and analysis of major competitors' offerings to maintain our differentiation and competitive advantage.Overall management of the online store
- Customer Service / Customer Relations
Responsive and personalized responses to customer inquiries, effective complaint management, and guaranteed customer satisfaction.Inventory ManagementRigorous monitoring of stock levels, anticipation of shortages, optimization of replenishment to avoid stockouts or overstocking.Multichannel Customer ServiceCoordination and processing of messages via website, email, social media — ensured communication flow.- Creation of attractive visual content
Graphic design and production of professional visuals (banners, social media posts, promotional visuals, etc.) aligned with brand image and optimized for marketing performance. - Finalease Group SecurityCommunication and Marketing ManagerRETAIL (SMALL BUSINESS)September 2017 - March 2024 (6 years and 6 months)Marseille, France
- Design and distribution of internal and external communication materials to strengthen brand image and internal cohesion.
- Digital management and animation: social media, website, and online store (SEO/SEA referencing, targeted marketing campaigns).
- Competitive intelligence to identify trends, opportunities, and threats.
- Organization and coordination of events (trade shows, seminars, meetings) from logistical preparation to communication.
- Management of e-commerce customer service and continuous improvement of user experience.
- Analysis of marketing and sales data to guide strategy and optimize performance.
- Development of an e-learning space via VTS Editor for employee training.
- Training and support for teams in using digital tools to increase their autonomy and efficiency.
- RTMMarketing & Communication Project ManagerTRANSPORTATIONMarch 2024 - April 2025 (1 year and 1 month)Marseille, France
- Daily supervision and support of a team of 8 passenger relations agents
- Planning, organization, and monitoring of their tasks to ensure optimal performance
- Implementation of fluid and effective communication across the entire public transport network
- Guarantee of accurate, reliable, and up-to-date information transmission to passengers
- Proactive management of unforeseen situations to minimize impact on users
- Contribution to the continuous improvement of the customer experience at each stage of the passenger journey
- Development of tools and processes to streamline information flow
- Raising team awareness of the importance of responsiveness and service quality
- Strengthening user satisfaction and trust in the network
- Promotion of public service values and sustainable mobility 🚍🚆
- Continuous commitment to providing exemplary and accessible customer service for all
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Education
- Creation of editorial and visual content through the responsible use of generative artificial intelligence (Level 7)26 Académy2025Création de contenus rédactionnels et visuels par l'usage responsable de l'intelligence artificielle générative (Niveau 7)
- Digital Marketing TrainingShaw Academy2018Formation Marketing Digital