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Adriana KovalenkoAK

Adriana Kovalenko

SEO Specialist & Media Buyer on Meta ADS

€200/day
Valencia, ES
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adriana

👋I'm Adriana, a freelance SEO consultant and Media Buyer.

I help brands and businesses strategically acquire clients, whether through organic positioning, paid advertising, or a combination of both to multiply results.

Before working in digital marketing, I came from the world of commerce. That taught me something you can't learn in any course: that growing a business isn't about traffic or clicks, it's about understanding what sells, to whom, and why. That vision is what I apply to every project.

📈SEO — Organic positioning and long-term visibility

I work on SEO technically and strategically; I don't just fill in meta descriptions. I analyze your site, identify the obstacles preventing you from ranking, and build a realistic roadmap to sustainably scale your visibility.
  • SEO Audit and opportunity identification
  • Keyword Research and web architecture
  • On-Page SEO and Technical SEO Optimization
  • Visibility and qualified traffic improvement

📣Paid Media — Converting paid campaigns

I manage campaigns on Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads with a results-oriented approach, not just spending budget. I constantly analyze data to optimize what works and cut what doesn't.
  • Multichannel acquisition strategy
  • Campaign management on Google Ads, Meta Ads (Instagram and Facebook), TikTok Ads...
  • Ad, audience, and funnel optimization
  • Data analysis and continuous performance improvement

🛠️Tools I work with:

Google Analytics · Search Console · Semrush · Ahrefs · Screaming Frog · Sistrix · WordPress · Shopify · Meta Ads Manager · Google Ads

🏆If you're looking for someone who understands your business before launching any action, works strategically, and provides clarity every step of the way, I'm here to help.
  • Spanish

    Native or bilingual

  • Lithuanian

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Agencia de Marketing Digital
    Media Buyer | Acquisition Campaigns & Infoproducts
    SOCIAL NETWORKS
    March 2026 - Today (5 months)
    Collaborator on advertising campaigns for a digital marketing agency specializing in infoproducts and launches, working as a Media Buyer in the comprehensive management of campaigns and clients.

    Main tasks:
    • Management and optimization of Meta Ads campaigns focused on lead acquisition and program sales
    • Key metrics analysis and results reporting
    • New client onboarding and initial strategy definition
    • Setup and management of automations and funnels in GoHighLevel (GHL)
    • Coordination of campaign structure by angles and avatars
    • Management of VSL (Video Sales Letter) as part of the sales funnel
    Meta Ads Paid Media Strategy Infoproducts GoHighLevel Launches
  • La Guadalupe Tattoo Supply
    Ecommerce SEO | Web Positioning
    E-COMMERCE
    March 2026 - Today (5 months)
    Valencia, Spain
    I work as an SEO consultant for a Tattoo Supply, an ecommerce specializing in professional tattoo artist supplies, responsible for improving organic visibility and optimizing the site comprehensively.
    Main tasks:
    • Complete SEO audit of the site and identification of improvement opportunities
    • Keyword research focused on products and categories in the tattoo sector
    • On-Page SEO optimization of product pages and categories (ecommerce with a high volume of products)
    • Website speed and loading optimization
    • Google My Business management and optimization
    The project is ongoing, focusing on progressive positioning and continuous improvement of organic performance.
    SEO On Page SEO Audit Google My Business Keyword Research Technical SEO
  • Marca de productos personalizados en madera (ecommerce)
    Media Buyer – Instagram Ads (Ecommerce)
    E-COMMERCE
    February 2026 - Today (6 months)
    Palma de Mallorca, Spain
    Comprehensive management of Instagram Ads campaigns for an ecommerce of personalized wooden products, focusing on cold traffic and conversion.

    Main responsibilities:
    - Definition of advertising strategy on Instagram Ads aimed at website visits and initial sales.
    - Analysis of the product and target audience to identify creative angles and high-impact messages.
    - Creation and testing of ad copies (hooks, main texts, and CTA) for different user awareness levels.
    - Structuring and optimization of campaigns in Meta Ads Manager.
    - Analysis of key metrics (CTR, CPC, qualified traffic) and continuous ad optimization.

    Results and value provided:
    - Generation of qualified traffic to the ecommerce website.
    - Validation of best-performing messages and creatives for future scaling.
    - Solid strategic foundation for progressive growth of paid campaigns on Instagram.
    Instagram Marketing Meta Ads Advertising Campaigns Paid Ads

Recommendations

Jennifer R.JR
Florencia StrahFS
Laiene I.LI
+1
Jennifer R. and 15 other people have recommended Adriana

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Education

  • Superior Digital Marketing & E-commerce
    EAE Business School
    2025
    Marketing digital y comercio electronico

Certifications

  • SEO Specialist
    Freelance and Digital Nomad
    2025
    Google Ads SEO On Page Search Engine Optimization (SEO) SEO Backlinks Google Analytics SEO Audit SEO Off Page SEO SEO Positioning Google Search Console
  • Media Buyer
    Secret Ads
    2025
    Paid Media Paid Ads Media Buying Social Media Growth Marketing Social Media, Instagram, Meta Ads, Google Ads, Google Analytics, Canva, CapCut Social Media Ads Growth Strategy Meta Ads Paid Media Strategy

Skill set

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