Freelancer profile translated to English.

Description

(French here, English below)

I design impactful editorial campaigns, write and translate engaging content, and optimize performance through data.

Beauty & lifestyle copywriting (emails, blog posts, product pages, UX, SMS, push notifications)
CRM strategy: targeting, automation, A/B testing, performance analytics
SEO content: optimized article writing, netlinking, Adobe Analytics analysis
Translation & transcreation FR EN, tailored to brand tone and identity

I support cosmetics, retail, and e-commerce brands looking to activate, retain, and meaningfully connect with their audience.

English

I design impactful editorial campaigns, write and translate engaging content, and optimize performance through data.

Beauty & lifestyle copywriting (emails, blog posts, product pages, UX, SMS, push notifications)

CRM strategy: targeting, automation, A/B testing, performance analytics

SEO content: optimized article writing, netlinking, Adobe Analytics analysis

Translation & transcreation FR EN, tailored to brand tone and identity

I support cosmetics, retail, and e-commerce brands looking to activate, retain, and meaningfully connect with their audience.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Ukrainian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

The Body Shop
Copywriter/Translator
FASHION AND COSMETICS
September 2023 - September 2024 (1 year)
Paris, France
Writing and translation (English>French) of content for French-speaking markets across multiple channels: newsletters, website, packaging, in-store posters, press releases...
Guardian of the brand's editorial identity in French-speaking markets, respecting the artistic strategy led by the parent company in the UK.
Management of French-speaking CRM (France, Belgium, Luxembourg): creation of the schedule (2-3 newsletters per week), writing of newsletters, design of newsletters. Use of SAP Marketing and Taxi for e-mail.
Analysis of CRM performance via Power BI + A/B tests + continuous optimization: +8% open rate and +12% CTR
Audit: monthly analysis of the sector in the newsletter channel to optimize and innovate our content.
ORANGE
OKR Method Consultant
TELECOMMUNICATIONS
October 2023 - September 2024 (11 months)
Paris, France
Supporting teams in implementing the OKR (Objectives & Key Results) method to align strategic and operational objectives.
Facilitating OKR definition workshops: clarifying vision, formulating objectives, identifying key results.
Raising team awareness of performance and impact culture through regular rituals (monthly reviews, quarterly assessments).
Creating educational materials to facilitate the adoption of the OKR method.
Oracle France
SEO Project Manager
SOFTWARE PUBLISHING
September 2020 - September 2022 (2 years)
Paris, France
Development of the SEO strategy for the Oracle France blog, with an acquisition and natural referencing oriented approach.
Writing SEO-optimized articles in French on B2B topics (cloud, data, AI, cybersecurity, etc.).
On-page optimization: title/meta tags, content structure, internal linking, rich snippets.
Implementation and monitoring of link-building strategies to improve blog authority and strengthen organic positioning.
Analysis of content performance via Adobe Analytics, Google Search Console, and SEMrush, with optimization recommendations.