Adriana Gonzalez Angarita

Digital marketing expert with 4 years of experience in content development and content marketing.

I have generated strategies in this field mainly for growing businesses and startups from different industries, including a Food Tech in Barcelona and a technology startup in South Africa. I am currently developing the content strategy for a Catering & Food Trucks business in Johannesburg and pursuing a Master's in Sustainability, as it is a topic I am passionate about and provides me with a better foundation for developing content around Green Marketing.

How can I help you?

- Creating effective content that helps attract quality traffic to your website by applying SEO tactics.

- Improving On-Page SEO (including meta descriptions, long-tail keywords, creating a Link-Building plan).

- Applying the Topic Clusters methodology to provide better structure to content that supports good search engine positioning and improves user experience.

- Generating content and identifying keywords for each stage of the funnel.

- Copywriting.

Goals achieved

- In the Food Tech company, the main source of traffic attraction became organic, supported by the proposed content plan, and the bounce rate also decreased by 35% in the long term.

- In the Tech Startup, a content strategy for the blog was created from scratch, and organic traffic became the second-highest source of visits with a bounce rate of 40% in the long term.