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Adriana Garduño VegaAG

Adriana Garduño Vega

Commercial Strategy Specialist

€143/day
Ciudad de México, MX
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adriana

I am an Industrial Chemical Engineer with a Master's degree in Industrial Engineering and certification as an Ontological Coach, with more than 17 years of experience in B2B sales in the industrial sector. I specialize in market opening, key account development, and the design of results-oriented commercial strategies.

Throughout my career, I have identified business opportunities, managed high-performance teams, and developed strategic reports that facilitate decision-making. I have led expansion processes, margin optimization, and customer loyalty, always with a focus on sustainable growth and profitability.

I excel in commercial information management, data analysis, and the design of strategies to strengthen organizational competitiveness. In the freelance field, my goal is to provide strategic value to projects that drive growth and efficiency, offering flexible solutions tailored to each client's needs.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Ciudad de México (up to 50km)

Experience

  • Autoempleo
    Business Administration and Advisor in Small Businesses
    October 2023 - Today (2 years and 8 months)
    Atizapán, Mexico
    Work break Oct 2023 - present

    State of Mexico
    During a period of self-employment, I dedicated myself to advising small businesses, especially family businesses, where I was able to combine my passion for team development with my experience in commercial strategy and financial analysis. This time allowed me to strengthen my skills in these areas, which translated into concrete results for my clients, such as an increase of up to 50% in sales and profitability. I am a results-oriented person and enjoy working in collaborative environments where I can generate a positive impact.
  • Arauco
    Sales Manager
    February 2017 - October 2023 (6 years and 8 months)
    Mexico City, DF, Mexico
    National Sales Manager in the Chemical Sector Specialist in Resins for Industrial and Manufacturing Sectors.

    I drove an 18% growth in national sales of resins for industrial sectors, exceeding commercial objectives and strengthening the company's presence in the market. I optimized pricing, cost, and portfolio diversification strategies, achieving an increase of up to 25% in the gross margin of key products. I implemented personalized retention plans, achieving the recovery of 85% of a portfolio at risk after an operational restructuring, ensuring the loyalty of strategic clients and the stability of the business. I led a team of 5 people, improving productivity by 30% through continuous training and coaching. I led the identification and expansion of new markets, driving business opportunities. I improved customer satisfaction by 40%, optimizing processes and adapting commercial strategies to their needs. I collaborated on strategic initiatives, aligning sales goals with the company's global objectives. I fostered regular relationships with clients, anticipating their needs and adapting sales strategies to maximize satisfaction and loyalty.
    I actively participated in strategic meetings, providing key recommendations to align sales goals with organizational objectives.
  • Arauco
    Sales and KAM Key Accounts
    July 2011 - January 2017 (5 years and 6 months)
    Mexico City, DF, Mexico
    I exceeded sales goals by 20% by leading a brand revitalization project, positioning it as a key competitor in the market and capturing strategic clients from the competition. I managed a portfolio of key clients at the national level, achieving a 15% increase in sales through the implementation of innovative marketing strategies, continuous training of sales teams, and the optimization of communication processes, aligning efforts with the company's strategic objectives to maximize results.

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Education

  • Diploma in Management Skills.
    Universidad Anáhuac,
    2022
    Diplomado en Habilidades Directivas.
  • Master's Degree in Industrial Engineering
    Tecnológico de Monterrey,
    2018
    Maestría en Ingeniería Industrial

Certifications

Skill set

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