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Adriana FernándezAF

Adriana Fernández

Content & UGC Strategist

€250/day
Valencia, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adriana

Ambitious.

The mix of, as Tangana would say, boundless ambition (¡great Pucho!) and being the boss of the scene. In other words, knowing how to handle things well.

The perfect combination. 🔥

But getting here has been tough, I won't lie to you. And there's still a long way to go...

Although it's not a problem either.

Lots of burnout and a few dismissals have toughened me up in combat. But as they say, the best lessons come from the worst situations.

I've worked like a bitch. I've given it my all.

Marketing, communication, sales, strategy... I even started my own company which I lost money on, lost so much that I learned a ton.

Enough to end up knowing how to close deals with companies like Osborne, Air Europa, and Mercedes Benz.

And those last ones were tough nuts to crack.

So yes, I know a thing or two about the rules of the game.

I can't work with just anyone. Only with beings of my own kind.

If you are, you'll know it. And if you know it...

Let's talk.
  • Spanish

    Native or bilingual

  • English

    Conversational

Can work on-site
Valencia (up to 50km), Madrid (up to 10km), Barcelona (up to 10km)

Experience

  • WOMANAGE
    Content & UGC Strategist
    October 2023 - Today (2 years and 10 months)
    If you thought being awesome was enough, think again.

    The real difference between standing out and blending in is knowing how to appear that way. I'm telling you this because differentiating yourself on social media is no longer optional, it's profitable.

    If not, ask Vicio, who turned burgers into a cult brand and went from 0 to 20M in 3 years just by betting on a creative strategy for their brand identity on social media.

    What do I do exactly?

    Personal Brand Strategy: It's not just about posting, it's about being chosen. I help you position yourself with content that represents you and brings you the opportunities you truly want.

    UGC (User Generated Content): Stop pretending to be cool. People don't want to hear you talk about yourself, they want to see themselves reflected in what you offer. Real stories sell more than empty corporate speeches.

    Content Host: Not all brands have someone who knows how to convey what truly makes them unique. I do it for you. I put a face and voice to your business so your audience connects and trusts you.

    VSL (Video Sales Letter): If you want to sell with video, you need more than good editing. I help you structure messages that convert without sounding like a TV infomercial and give them a face and voice.
  • Happÿdonia
    Business Developer - Communication &
    April 2020 - September 2023 (3 years and 5 months)
    INTERNAL COMMUNICATION✔ ENGAGEMENT✔ EMPLOYEE EXPERIENCE✔ CULTURE✔ B2B✔ SALES✔ STRATEGIC CONSULTING✔
  • Innovafoto
    Digital Marketing Specialist
    August 2019 - December 2019 (4 months)
    AFFILIATE MARKETING✔ DIGITAL MARKETING✔ SOCIAL PAID✔ POSITIONING✔ EVENTS✔ Innovafoto is the official distributor of specialized professional lighting photography equipment with a very young e-commerce project in hand, Kinafoto. I am in charge of the management and development of the brand identity for this project.
    • Corporate brand management and development
    • Digital Marketing Plan
    • Positioning plan design
    • Influencer and affiliate marketing
    • Paid Ads
    • Events / Workshops

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Education

  • HR
    ESIC Business & Marketing School
    2020
    RRHH
  • Successful Negotiation: Essential Strategies and Skills
    University of Michigan
    2020
    Successful Negotiation: Essential Strategies and Skills

Skill set

Categories