AGAbout Adnan
Hello, I am Adnan Ghayas. For over 20 years, I have helped mobile operators, network vendors, and broadband & TV companies turn ideas into commercially successful products. I know 'strategy' is an overused term, but for me, it’s about turning your vision into tangible value propositions, underpinned by product features and a growth plan that continues to deliver on those values in the future. I’ve worked in both delivery and commercially-focused product roles, and I use that experience to bridge the gap between technology and business, helping you turn ideas into reality.
Whether it’s product innovation, business case development, pricing strategy, or market expansion, I deliver measurable results. I help businesses align technology choices with commercial goals and long-term strategy. With expertise in stakeholder and partnership management, I work across teams and vendors to drive execution, secure buy-in, and deliver outcomes.
My key expertise:
- Product Management: Led strategy and roadmaps for telecom, Unified Communications, Smart TV apps, and broadband services.
- Business Case Development: Structured financially sound cases to secure investment and drive execution.
- Pricing & Monetization: Designed flexible pricing models, tariffs, and subscription strategies to maximize revenue.
- Innovation: Launched AI-driven video experiences, video conferencing apps, and network optimization services.
Why work with me:
- I simplify complexity, turning technical and commercial challenges into clear strategies.
- Real-world experience: launched Zoom & Stingray Karaoke on TV, Unified Communications for Vodafone, and optimized pricing at O2 Telefónica.
- I connect business and technology to align execution with revenue goals and customer experience.
Let’s Talk:
- If you need a consultant who brings clarity, structure, and commercial success to your telecom or digital product strategy, let’s discuss how I can help.
English
Native or bilingual
Urdu
Native or bilingual
Hindi
Fluent
Can work on-site
Reading (up to 50km)
Experience
- Commsbrief LimitedFounder & Lead ConsultantOctober 2024 - Today (1 year and 8 months)Reading, United Kingdom
- Grew Commsbrief into a widely recognized telecom knowledge platform, attracting 40,000+ monthly viewers and 5,000 YouTube subscribers through a blog and YouTube channel, simplifying complex telecom concepts.
- Expanded Commsbrief from a telecom education platform into a consulting and advisory service, providing strategic insights, training content, and industry analysis for professionals.
- Delivered customized consulting sessions, including technology consulting on 4G LTE migration and business consulting on new product development (NPD) for telecom operators and other businesses.
- Developed and launched the Business Case Masterclass and Mobile Communications Masterclass courses, designed to equip industry professionals with financial and technical expertise.
- Leveraged AI-driven automation to enhance workflow efficiency, digital infrastructure, and payment processing (Stripe), integrating the Contact Us page with Microsoft Outlook via Azure for automated email confirmations.
- SKYSenior Product Lead – TV AppsMarch 2020 - September 2024 (4 years and 6 months)Product Leadership & Strategy
- Led product strategy and roadmap for Zoom integration and Stingray Karaoke on Sky Glass TV, enhancing engagement through AI-powered AR filters with real-time face tracking, background effects, and visual enhancements, optimized for Sky Live’s camera.
- Drove end-to-end product lifecycle, launching products from 0 to 1, including discovery, design, testing, and deployment on Android.
- Defined requirements, user stories, and MVP definitions to guide milestones.
Partner Management & Collaboration- Collaborated with engineering, commercial, legal, and design teams to drive feature adoption and market differentiation.
- Onboarded third-party partners, ensuring seamless integration of features and APIs aligned with Sky’s guidelines.
- Aligned partner deliverables with business cases and strategic objectives.
App Platform Development- Built an app platform for third-party partners, enabling voice/video features and brand integrations (e.g., Zoom, Stingray Karaoke).
- Integrated camera and microphone features for video calling, gaming, and social experiences on Sky Live.
User-Centric Design & Testing- Optimized UX/UI and metadata solutions, improving app discoverability and engagement through recommendations and content personalization.
- Conducted user trials, beta testing, and A/B testing to refine features.
Data-Driven Development- Leveraged customer analytics, A/B testing, and computer vision-based AR technology to ensure seamless integration with Sky Live’s camera system, enhancing video quality, facial recognition accuracy, and interactive experiences.
- Integrated Tableau to visualize app KPIs for data-driven decisions.
Key Achievements- Launched Zoom app for UK & Ireland subscribers (June 2023).
- Delivered Stingray Karaoke on Sky Live (Nov 2023) via API/SDK integration.
- Developed an API for partners to integrate communication features into Android and gaming apps.
- O2 TelefónicaPricing & Propositions Manager (B2B)May 2018 - December 2019 (1 year and 7 months)Slough, United KingdomProposition Ownership for SMB Customers
- Held commercial responsibility for pricing and propositions for SMBs in the UK, delivered via direct and indirect sales channels.
- Managed offerings including 4G/5G mobile tariffs, mobile broadband (MBB), eSIM, insurance/security apps, Office 365, and business financing bundles.
Pricing Strategy & Commercial Models- Developed pricing strategies for SMB-focused tariffs, ensuring competitiveness and revenue targets.
- Designed tariff structures and commercial plans for individual/shared tariffs, approved by the pricing governance board.
- Conducted quarterly sales reviews to refine pricing, deals, and tariff mixes, improving performance.
- Balanced short-term pricing adjustments with long-term strategic models for sustained growth.
Product & Proposition Development- Led end-to-end proposition development, aligning with customer insights and market needs.
- Delivered tailored propositions, including mobile broadband tariffs, specialized tariffs for housing/care sectors, and sharer tariffs to reduce churn.
- Created roadmaps informed by competitor analysis, market research, and strategic priorities.
Launch Planning & Execution- Managed launches across retail, online, and voice channels, collaborating with marketing for targeted campaigns.
- Ensured smooth integration of propositions into sales workflows, aligning with channel-specific strategies.
Key Achievements:- Launched sharer tariffs for mid-market SMBs, driving flexibility and reducing churn.
- Introduced specialized tariffs for housing/care sectors, increasing engagement.
- Delivered mobile broadband (MBB) tariffs, broadening SMB offerings.
- Built value-focused propositions using customer insights from retail, online, and voice channels.
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Education
- Master of BusinessBlekinge Institute of Technology2009MBA – Marketing (Part-Time)
- MSc – Electrical Engineering (Communications & Signal Processing)University of Borås2006MSc – Electrical Engineering (Communications & Signal Processing)