About Stephan
👋 Hello!
- Tailor-made digital brand strategies.
- Optimization and advertising on social networks: from Facebook to LinkedIn, including Instagram and Google Ads.
- Customer acquisition through innovative, multi-channel methods.
- Transformation of visitors into qualified leads.
- Design of digital products in No-Code, automation of processes to simplify your life.
French
Native or bilingual
English
Fluent
Experience
- MICHELIN
On Malt
Digital Project Management and Communication Consulting | SEO | User ExperienceAUTOMOBILESeptember 2018 - Today (7 years and 11 months)Clermont-Ferrand, FranceWithin the Communication France & Benelux team at Michelin, I manage and optimize the B2C and B2B digital ecosystems for the Michelin, BFGoodrich, and Kleber brands (FR, BE-fr, BE-nl, NL websites). My role involves ensuring consistency between the Group's global deployments and local specificities, through editorial and technical content management, performance monitoring (UX, SEO), consumer review moderation (Skeepers), and management of points of sale in the Dealer Locator.I also manage several intranets (France, Southern Europe, Benelux), ensuring a high level of service quality: administration, animation of contributor networks, training, monitoring, and reporting. My scope also includes various internal digital tools (WordPress, Brevo, SharePoint), for which I handle webmastering, administration, moderation, and user support.In addition to day-to-day operations, I contribute to strategic projects such as the migration of FBN's B2C sites, providing local technical and editorial support: acceptance testing, reporting, translation management, and coordination with project teams (IT departments, external service providers, local subsidiaries).Versatile and solution-oriented, I combine skills in SEO, UX, digital project management, and data quality, with recognized pedagogical skills in user support. - INETUMIT Project ManagerCONSULTING AND AUDITSSeptember 2018 - April 2021 (2 years and 7 months)Clermont-Ferrand, Auvergne, France
IT Project Manager on assignment for a client
I coordinate and manage digital projects in direct collaboration with business and technical teams.My role involves gathering needs, defining priorities, planning development stages, and ensuring adherence to deadlines and budgets.I support the client in implementing appropriate solutions, while ensuring the functional and technical quality of deliverables. As the primary point of contact for stakeholders, I facilitate communication between different teams, anticipate risks, and propose concrete solutions to ensure project success. - SAS CommunicationWeb Project ManagerDIGITAL AND ITAugust 2014 - September 2018 (4 years and 1 month)Clermont-Ferrand, France
Digital Communication & Marketing Consultant
Needs analysis, specification definition, web solution design and development, project management, and online visibility optimization.Web Design & Development- Client needs analysis and proposal of adapted solutions
- Design, development, and integration of custom websites
- Proficiency in CMS: WordPress & PrestaShop
- Technologies: PHP, HTML5, CSS3, JavaScript, MySQL
- Use of tools and frameworks: Bootstrap 3, SASS, GIT, MVC PHP frameworks
- Optimization of user experience (UI/UX) and adherence to responsive best practices
Referencing & Acquisition (SEO/SEA)- Conducting comprehensive SEO audits and defining visibility strategies
- Technical site optimization for natural referencing
- Creation and integration of SEO-optimized content
- Development of link-building strategies to strengthen site authority
- Setup and management of Google Ads (SEA) campaigns for qualified traffic acquisition
Community Management & Content- Management and animation of social networks: Facebook, Twitter, LinkedIn
- Creation of editorial calendars and publication planning
- Production of engaging visual and textual content
- Community animation, moderation, and interaction management
- Event coverage and live posting to boost visibility
Hosting & Infrastructure Management- Domain name and server configuration management
- Linux server administration
- Maintenance, performance monitoring, and hosting security
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Education
- MBA Expert in Applied Computer Engineering (EIIA)GFS 632015
- DUTIUT Computer Science2004