Adlane B.

Passionate about the intersection between Natural Referencing (SEO) and Data Science, I help companies transform complex data volumes into measurable growth levers.

My approach is clear: modern SEO can no longer rely on intuition; it must be data-driven. A former SEO specialist at Decathlon and an expert in digital strategy, I work on the entire lifecycle of your organic visibility, from technical audits to automating your performance reports.

Why work with me?

360° SEO Expertise: I master all levers, from crawl budget and Core Web Vitals to semantic cocooning and predictive SEO.

Data & Industrialization: Thanks to advanced mastery of SQL and the Modern Data Stack (BigQuery, dbt), I industrialize your SEO analyses.

I build data pipelines (Medallion architecture) to transform your raw data (Search Console, Logs, APIs) into decision-making dashboards on Looker Studio or Power BI.

Business Vision & ROI: My role is to translate technical complexity into business language to prioritize projects with high ROI impact.

Anticipation (GEO): I am already integrating the challenges of generative AI (Generative Engine Optimization) to anticipate Search evolution.

My Areas of Intervention

1 - Audits & Strategy: Technical and semantic audits, competitor analysis.

2 - Content & SXO: Creation of high-value content, optimized for users and search engines.

3 - Data Marketing: KPI implementation, tracking (GTM), and custom dashboard creation.

4 - Link Building: Developing authority and popularity through quality backlinks.