Aditya Bohra

Products: Park Beyond and the Little Nightmares series

- Supported the brand manager and producers in creation and implementation of the marketing strategy for various product IPs.

- Collaborated with internal departments - digital, localization, production, merchandising, etc. as well as external stakeholders - creative agencies, developer studios, etc.

- Liaised with Bandai Namco international teams across EMEA, Americas, Asia and HQ in Japan.

- Performed competitive benchmarking and presented content briefs on various topics.

- Tracked sales performance and provided weekly insights from analyzing BI data globally.

- Participated in play-tests and made creative contributions towards product development. Tech Stack: MS Office, Microsoft BI, Confluence, Jira, Teams, Steam and competitive benchmarking tools (Level-Up Analytics)

Clients: Pizza Hut (QSR), Dabur India (FMCG), Philips (CE) & Gordon Thomson Honeywell (GA) Collaborated with various stakeholders to deliver 360° creative communication campaigns, such as:

- Pizza Hut product launches, social media, in-store branding, packaging, and more

- Dabur's Oral Care & Home Care communication campaigns across digital, TV, POS, OOH and more.

- Philips Male Grooming digital campaign for 2020.

- Ogilvy's "Save the Evidence" PR campaign including delivery of creative assets, coordinating the press release event and organizing strategy discussions. The campaign has received many accolades and nominations from D&AD, One Show and Ad Stars 2020. Tech Stack: MS Office, Keynote, Adobe Suite, Nielsen/Kantar research panels and file upload systems.

Clients: The Beer Cafe(F&B), Maruti Suzuki Exports(Automobile), Krisumi Corporation(Real Estate), Mitsubishi Electric(B2B)

- Supervised delivery of Mitsubishi Electric's 18'-19' India campaign, including 7 commercial films, digital campaign, employer branding, OOH and events.

- Supervised Krisumi's launch campaign including OOH, brand assets, employer branding, print ads, website and mobile design.