About Aditi
- Business-first SEO aligned with your goals—not vanity metrics.
- Clear, actionable recommendations prioritized by impact.
- Transparent communication and reporting, so you always know what's working.
- A collaborative approach that helps your team implement SEO with confidence.
English
Conversational
Experience
- VertozSEO SpecialistDIGITAL AND ITJune 2024 - Today (2 years and 2 months)Mumbai, Maharashtra, IndiaOwn end‑to‑end SEO strategy and execution across Vertoz brands and external B2B clients, including ConnectReseller, IncrementX, Pro‑ tecxo, 3C IT Solutions, and MediaNsure (strategy briefing and discovery).Lead comprehensive SEO audits (technical + on‑page), keyword research, and competitive analysis, translating business objectives into structured SEO roadmaps and prioritized implementation plans.Define and optimize site architecture, keyword mapping, and content structure to improve crawlability, indexability, and alignment with search intent.Collaborate cross‑functionally with design, content, and development teams to integrate SEO best practices into wireframes, website structure, and content planning workflows.Drive on‑page optimization initiatives, including metadata, heading hierarchy, internal linking strategy, and blog content refinement to enhance relevance, topical authority, and search visibility.Manage SEO performance tracking, reporting, and documentation using GA4 and GSC, including KPI benchmarking, implementation tracking, and insight‑driven recommendations.Support website revamps, new launches, and migrations with SEO‑friendly architecture, metadata frameworks, and pre‑/post‑launch checks to safeguard performance. KeyLed SEO execution for over 400 page website revamp (ConnectReseller)Delivered B2B SEO audits & execution roadmap for 3C IT Solutions.Conducted SEO strategy briefing for a prospective client (MediaNsure).
- Inausco Digital (OPC) Pvt. Ltd.Digital Marketing ExecutiveDIGITAL AND ITSeptember 2021 - January 2023 (1 year and 4 months)Jaipur, Rajasthan, India
- Executed SEO campaigns focused on off-page optimization, local SEO, and Google Business Profile management for multiple clients across diverse industries.
- Performed keyword research, competitive analysis, and link-building activities to enhance organic rankings and search visibility.
- Tracked lead generation and website performance using Google Analytics and Search Console, contributing to data-driven marketing strategies.
- Optimized business listings, improved local search performance, and ensured consistent NAP details across directories.
- Gained hands-on experience with WordPress content management, metadata optimization, and on-page SEO techniques to improve CTR and user engagement.
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Education
- PG Certification in Digital Marketing and CommunicationsMICA x upGrad2024PG Certification in Digital Marketing and Communications
- Bachelor of CommerceUniversity of Rajasthan2021Bachelor of Commerce