About Adel
English
Fluent
Spanish
Native or bilingual
French
Native or bilingual
Arabic
Basic
Experience
- Intelcom S.AStrategy and Offer Development ConsultantDIGITAL AND ITAugust 2024 - Today (1 year and 11 months)Rabat, MoroccoAt Intelcom, the Moroccan subsidiary of the Spanish group SATEC, I lead the implementation of business diversification strategies, with a particular focus on innovation and growth opportunities. My main responsibilities include:
- Creation and structuring of a new "New Digital Services" department to support Moroccan companies in their digital transformation.
- Development of new vertical offers for strategic sectors such as water, renewable energies, and e-health, as well as innovative horizontal offers in Cloud, cybersecurity, and artificial intelligence (AI).
- Development of strategic partnerships with leading technology publishers, covering business areas, Cloud, and cybersecurity.
- Recruitment and management of technology experts to ensure optimal project execution and cutting-edge expertise on new technologies.
- Development of a sales action plan, in collaboration with existing sales and production departments, to ensure consistency between offers and customer needs.
This mission combines technological innovation, commercial strategy, and operational excellence to meet the current challenges of companies in rapidly changing sectors, as well as a multinational context between a Spanish parent company and an operational business based in Morocco. - SIGMA RHSales DirectorSOFTWARE PUBLISHINGJune 2023 - August 2024 (1 year and 3 months)Montréal, CanadaSAAS software solution publishers for managing human resources, with an international presence, leader in the Canada and France markets.My roles are:
- Management of SME/SME clients in Canada with management of recurring license revenue of approximately $1M CAD and $700K CAD of integration services
- Management of prospecting and lead generation campaigns
- Opening new customer accounts
- Improving Salesforce CRM features
- Assistance to Marketing services in the context of the redesign of the lead generation process via digital marketing campaigns (Facebook Ads, Google, SEO, etc...)
- Jude Fort ConsultingSupport and training of the manager on his Go-To-MarketDIGITAL AND ITFebruary 2023 - September 2023 (7 months)Montréal, Canada- Support for the development strategy of the agency (IT services company specializing in Guidewire Cloud): Creation of the integration offer around Guidewire Cloud, Application of strategies and processes (Recruitment, Business Development, HR Management, etc.), Implementation of project monitoring with the CEO- Implementation of monitoring tools: Boond Manager, Hubspot, Linkedin Sales Navigator, Dux-Soup, Lusha- Training and Coaching of the CEO on the various operational aspects related to starting the business: Sourcing consultants, Recruitment, Prospecting, Client presentations, Implementation of publisher partnership
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Education
- Business engineering and complex salesInseec2018Cursus de modules liés aux techniques de commercialisation de services en BtoB
- Bachelor in managementEscem, Campus de Tours2015Modules de cours balayant l'ensemble des processus de fonctionnement d'une entreprise (Marketing, Communication, Stratégie commercial, Finance, Comptabilité, Supply-Chain, RH, etc.)