Freelancer profile translated to English.
Back to original languageAbout Nacim
👉 Passionate about digital acquisition and performance, I am a Google Ads & Media Buyer expert and I support companies in improving their profitability and growth:
- B2B & B2C Lead Generation
- E-commerce Revenue Growth
- CPA & ROAS Optimization
- Google Ads Campaign Scaling
- Conversion Rate Optimization (CRO)
- Data Tracking & Validation
🚀 Several years of experience in digital and acquisition:
- Over €8M in budgets managed cumulatively on Google Ads
- Management of budgets ranging from a few thousand to several hundred thousand euros
- Support for E-commerce brands and Lead Gen companies
- Experience with profitability, scaling, and account structuring issues
Missions carried out:
- Google Ads Account Audit
- Acquisition Strategy Proposals
- Structuring and Restructuring of Google Ads Campaigns
- Campaign Management and Optimization
- GTM / GA4 Tracking Implementation
- KPI Analysis and Performance Reporting
- Conversion Optimization (CRO)
🎯 Sectors supported:
E-commerce: jewelry, watches, fashion, cosmetics, gifts...
Lead Generation & Services: health, sports, catering, photography...
Leverage used:
Google Ads (Search, Shopping, Display, YouTube, Performance Max & Demand Gen), Google Merchant Center, Google Tag Manager, Google Analytics 4, Linkedin Ads, Pinterest Ads, Meta Ads.
Feel free to contact me 😉
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- E-commerce - Montres (Montreapapy)Google Ads ConsultantMarch 2026 - Today (5 months)Took over a Google Ads account that was neglected and had strong growth potential.- Cleanup and complete optimization of Google Merchant Center (300+ products)- Restructuring of Performance Max campaigns by category and high-performing products- Implementation of a Brand Search campaign to protect the brand name- E-commerce site optimization (UX & conversion rate)👉 Results achieved in 60 days:- ROAS: 4.85- Revenue multiplied by 3
- Chiropracteur (Lifeforce)Google Ads ExpertJanuary 2026 - Today (7 months)Implementation and optimization of local Google Ads campaigns focused on lead generation.- Launch of high-intent Search and Performance Max campaigns- Continuous optimization of audiences, keywords, and ads to improve conversion quality- CRO optimization of the site to maximize the conversion rate- Implementation of a Tally form to better qualify incoming leads👉 Results obtained:+45% leads generatedCPL reduction from €16 to €12Significant improvement in lead quality
- Photographe Parisien (Family&Love)Google Ads ExpertMarch 2026 - Today (5 months)Optimization of the acquisition strategy and diversification of channels to improve overall profitability.- Development of a Google Ads campaign architecture segmented by verticals (Maternity / Family / Couple)- Implementation of distinct Search and Performance Max campaigns by intent and category- Creation and optimization of landing pages dedicated to each segment to improve relevance and conversion rate- Continuous optimization of bids, audiences, and assets to reduce acquisition cost👉 Results obtained:€18,000 monthly budget managedAverage ROAS of 3.1Improvement in overall performance through better intent segmentation
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Education
- Executive Master in Quantitative FinanceEnsae / Dauphine2022Executive Master Finance Quantitative
- Engineer in Microelectronics & TelecommunicationsPolytech'Marseille2017
Certifications
- Google Ads SearchGoogle
- Google ShoppingGoogle