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Adel MalkiAM

Adel Malki

Marketing Consultant / Media Buyer

€350/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adel

I help you transform your advertising campaigns into real growth drivers.
As an expert in Meta Ads, TikTok Ads, and Google Ads, I support companies, brands, and infopreneurs in creating, optimizing, and analyzing their acquisition strategies.

💡 My approach: data, strategy, and psychology.
Each campaign is designed to attract the right audience, maximize return on investment (ROAS), and scale sustainably. I am involved in campaign setup, budget management, KPI monitoring, and the creation of high-performing conversion funnels.

🚀 What I offer:

Comprehensive audit of your advertising campaigns

Creation and management of your Meta / TikTok / Google campaigns

Strategic support for your funnel and offers

Personalized coaching to improve your Ads skills

👨‍🏫 In parallel, I also help entrepreneurs and freelancers understand the mechanisms of digital advertising through 100% operational coaching sessions based on concrete case studies.

💬 Let's talk! I would be delighted to analyze your needs and help you take your acquisition strategy to the next level.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Marrakin
    Independent Digital Marketing Consultant
    November 2024 - Today (1 year and 9 months)
    Supporting SMEs, startups, and freelancers in defining and executing their digital acquisition strategy (Meta Ads, Google Ads, TikTok Ads). Conception and implementation of multi-channel marketing plans adapted to each client's business objectives. Full management of advertising campaigns: targeting, creation, budget, monitoring, and continuous optimization based on key indicators (CPC, ROAS, CPA). Conducting marketing audits and strategic proposals to improve return on investment. Training young entrepreneurs and freelancers in online advertising, content creation, and personal branding. Creation of coaching websites for ADS.
    Meta Ads TikTok Ads Social Media
  • Agence NovaCom
    Junior Media Buyer
    January 2024 - October 2024 (9 months)
    9 Paris, Ramsgreave, England, United Kingdom
    Managed client portfolios and oversaw advertising campaigns on Meta Ads, TikTok Ads, and Google Ads. Developed customer acquisition strategies based on performance and analytical data. Daily monitoring of campaigns, bid adjustments, A/B testing of visuals and landing pages. Coordination with creative teams and copywriters to produce engaging visuals and videos. Analysis of weekly performance (CPC, CPM, ROAS) and presentation of reports to clients.
  • Creative Pulse
    Digital Marketing Manager
    January 2023 - December 2023 (11 months)
    7 Lyon, Newport Beach, CA, USA
    Developed and managed the overall marketing strategy (social media, SEA, emailing, SEO). Conception of 360° campaigns integrating communication, advertising, and influence. Managed the online presence of several brands: editorial planning, reporting, and content creation (visual, video, writing). Supervised a marketing team composed of graphic designers and community managers. Implemented performance analysis tools and made recommendations to increase brand awareness and sales.

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Education

  • MBA Wealth Engineering Specialization
    2024
    MBA Ingénierie Patrimoniale Spécialisation
  • Certification
    Amf IOBSP CIF DDA
    2024
    Certification

Skill set

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