About Adeline
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Fluent
Experience
- Warner music franceBrand Partnerships ManagerJanuary 2023 - Today (3 years and 5 months)Endorsements, Brand Content, booking...Management of collaborations between brands and our artists.
- Freelance360° Project ManagerCULTURESeptember 2022 - April 2023 (7 months)Paris, FranceWARNER MUSIC FRANCE / VICE MEDIA / BON ESPRITActivations, brand content, events, and partnerships:Communication and positioning strategy;Project management from conception to execution;Interface between the client, the creative department, and all stakeholders;Administrative management: contracts, budgets, invoicing...;Production of print and digital content;On-site production and management during operation;Action review.
- LEVI STRAUSS & CO.Channel & Engagement SpecialistFASHION AND COSMETICSMarch 2021 - July 2022 (1 year and 4 months)Paris, France• Channel MarketingMainline: Flagship / O&O / FranchiseesWholesale: Citadium / Printemps / Galeries LafayetteSupport the launch of new collections, collabs, exclusive drops & increase in-store traffic:- Creation of specific "Drive-to-store" and "Direct-To-Consumer" mechanics- In-store activations (Design thinking, Production, Implementation)- Management of window displays, POS and imagery- 360° Marketing amplification (CRM, Media, Socials, PR, Levi's App, VM)- Monitoring of KPIs to optimize future needsOptimize the Levi's Tailor Shop service in France - Repair, Reimagine, Recycle Optimize in-store Loyalty experience - Acquisition & Retention (Levi's 247)• Engagement & EntertainmentLevi's Music Project:Coordination of the project with Warner Music France.- Connect artists & young talents for music mentorship with educational music sessions.- Manage the relationship with the ambassadors (Rilès, Isha, Ysos, Bianca Costa & Gracy Hopkins).- Discord - work on a strategic plan to build an always-live music education community.Festivals:Connect with the GenZ community through Fashion & Music.- Public activation / VIP area- Artist partnerships (SCH, The Avener, Dinos, Bianca Costa, Chanceko)- CRM & recruitment - Retention & Acquisition strategiesUpcycling:- Installation of a Denim Recycling Wall at the Champs-Elysées Flagship.- Partnership with brands specialized in upcycling to collect denim and recycle it through various activations (Rework, Resap Paris, Taqwa Bintali).LGBTQIA+: IDAHOBIT, Pride, Talks, Podcast recording...
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Education
- Master's degree - EBP International, MarketingKEDGE Business School2018Master's degree - EBP International, Marketing
- Master of BusinessBirla Institute of Management Technology (BIMTECH)2018MBA in International Business, Marketing