Freelancer profile translated to English.

Description

SEO Audit, B2B SEO consultant, specialist in acquisition-oriented SEO strategies.

I help companies identify the blockers hindering their organic acquisition and prioritize the most profitable SEO actions.

⭐ +50 SEO projects supported

⭐ +400h of SEO coaching

⭐ Business results-oriented strategies

Is your website generating few (or no) leads?

My approach: generate leads and structure your SEO.

Three offers (depending on your situation):

1️⃣ Comprehensive SEO Audit

A clear overview and a prioritized action plan, delivered in a Notion or Excel dashboard:

✔ Technical, semantic, and content SEO audit (220 criteria)

✔ SEO competitive analysis + keyword research

✔ Prioritized SEO roadmap + editorial calendar

✔ Educational presentation adapted to your team

2️⃣ Priority SEO Check-up

Your website is online but generating no contacts.

→ 30-45 day support:

✔ SEO audit + quick website & offer diagnosis

✔ Key page optimization (conversion + SEO basics)

✔ Simple levers (content, LinkedIn, prospecting)

✔ Prioritized action plan

3️⃣ SEO Support (Strategic & Operational)

I support marketing teams to:

✔ Conduct a clear and actionable SEO audit

✔ Define an acquisition-oriented SEO strategy

✔ Structure a high-performing content architecture

✔ Make SEO usable internally

📈 Examples of results:

→ +447% SEO ROI (vs Ads)

→ +19,000 clicks generated on a piece of content

→ 20+ business keywords in the Top 10

📩 Let's discuss your situation

My main areas of expertise:

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Dijon (up to 50km), Lyon (up to 10km), Marseille (up to 10km), Toulouse (up to 10km)

Docteure SEO | Adeline LORY EI
SEO Consultant | SEO Audit | B2B SEO Freelancer
PRESS AND MEDIA
January 2022 - Today (4 years and 7 months)
Dijon, France
B2B SEO Consultantspecializing in SEO audit, strategy, and coaching.

I supportB2B SaaS**, **B2B Small Businesses**, **B2B SMEs,andB2B Startupsin diagnosing their visibility issues and building a sustainable SEO strategy focused on growth, leads, and marketing team autonomy.

**My specialty**: transforming underutilized SEO into a structured B2B marketing lever, aligned with your business objectives (acquisition, activation, reduced reliance on Ads).

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🩺 On LinkedIn, I'm known as "**Dr. SEO**"

I am a **freelance B2B SEO consultant**, specializing in:
- In-depth SEO diagnostics
- B2B and SaaS content strategy
- SEO coaching for marketing and communication teams

I analyze your referencing as a global system: website, content, keywords, competition, acquisition funnel.

**Objective**: identify the real digital symptoms and propose a clear, prioritized, and actionable SEO plan.

The "symptoms" I most often treat in B2B
> Lack of Google visibility despite a good product
> SEO traffic that doesn't generate qualified leads
> Expert content poorly ranked
> Blog disconnected from the customer journey
> High reliance on Ads for lead generation
> Overwhelmed marketing teams without a clear SEO framework

My B2B SEO approach
Comprehensive SEO diagnosis (technical, semantic, content, competition)
SEO and content strategy aligned with the B2B funnel (SaaS, etc.)
Prioritization of impactful actions
SEO coaching for your teams
No generic recommendations: custom protocol

No "magic" SEO.
I build a structured, measurable, and sustainable system.

💬 Need a check-up?
I offer a first SEO diagnosis to identify your organic growth opportunities and blocking points.

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SEO Consultant SEO Audit SEO SEO Optimization SEO Coaching
Bulldozer Collective
SEO Audit | SEO Consultant | SEO Manager | Freelance SEO
PRESS AND MEDIA
August 2023 - Today (3 years)
Paris, France
Freelance SEO consultant within expert teams (growth hacking, tracking, SEO, SEA, CRM...).
I develop and manage lead-oriented SEO strategies for B2B SMEs, B2B SaaS companies, and B2B Startups 👇

As an SEO Manager / freelance SEO consultant at Bulldozer Collective, I collaborate within a team of specialized freelancers to support B2B SMEs in implementing their referencing strategy.

🔘 Comprehensive SEO Analysis: technical, semantic, and competitive analysis
🔘 Lead-Oriented SEO Strategy: prioritized action plan and roadmap for at least 6 months
🔘 SEO Project Management: action piloting, creation of writing briefs, performance tracking

➡️ My role: ensure consistency between the SEO strategy, the content produced, and the clients' business objectives.
SEO Audit SEO Consultant SEO Strategy SEO Referencing SEO Optimization
SAS WebMyDay
SEO Consultant Trainer | SEO Coach for Future SEO Consultants
EDUCATION AND E-LEARNING
March 2024 - Today (2 years and 4 months)
Garches, France
SEO trainer and coach, head of WMD's SEO training.
🎥 I designed and recorded all video modules, focusing on a practical approach to the SEO consultant profession.

Mission details 👇

Context: Training organization wishing to offer a professionalizing SEO training, focused on the SEO consultant profession and adapted to current challenges (SEO + GEO).

Problem: Need to structure comprehensive, practical, and actionable SEO training, enabling learners to master SEO fundamentals and apply them in B2B and B2C contexts.

Mission: Design and lead the SEO training, including:
- Creation of all educational modules (videos, materials, methodology)
- Structuring a complete curriculum around the SEO consultant profession
- Training in SEO audits (technical SEO audit, semantic SEO audit, content SEO audit) and GEO
- Learning editorial SEO optimization and query analysis
- Training in popularity levers (netlinking) and performance monitoring
- Integration of GEO (Generative Engine Optimization) challenges into the SEO strategy
- Familiarization with SEO tools (Search Console, Ahrefs…)

Results for WMD:
- Comprehensive, structured, and directly applicable SEO training in a professional context
- Skill development of learners on practical SEO cases
- Results-oriented approach and traffic/lead generation
- Differentiated positioning with GEO integration
- Training aligned with market needs (B2B and B2C SEO consultants)
SEO Training SEO Consultant SEO Strategy SEO Coaching SEO Audit

Check out Adeline's experience

Laurent

Cénotélie Opérations SAS

Reviewed on 10/23/2023

Delighted with Adeline's service. We needed an external perspective to conduct an SEO audit of our site to identify the actions needed to improve our market positioning. Adeline listened to us and advised us best for our SEO by providing a clear, precise, and documented overview, then developing an effective and detailed action plan to implement the necessary levers. Finally, communication with Adeline was always very clear with a very detailed, well-supported, and above all, adapted final report. Thanks again!

Guillaume

ALLOHOUSTON

Reviewed on 6/20/2022

This is the second project with Adeline. And we are still just as satisfied with her professionalism: in our case on SEO topics, intelligence gathering, and LinkedIn and article content writing with an SEO objective. We launched another long-term project with Adeline shortly after, with complete confidence.

Show all 3 reviews