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Adeline LoryAL

Adeline Lory

SEO Consultant | SEO Audit • Strategy • B2B Leads

€451/day
4 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adeline

B2B SEO Consultant | SEO Audit & Content Strategy Specialist

I help businesses identify the roadblocks hindering their organic acquisition and prioritize the most profitable SEO actions.

Objective:
prioritize the most useful SEO actions for your acquisition.

I help businesses **better leverage SEO to support their acquisition**:
⭐ +50 SEO projects supported
⭐ +400 hours of SEO coaching
⭐ business results-oriented strategies

Is your website generating few (or no) leads?

**My approach**: generate leads and structure your SEO
I intervene on two complementary levels:

Two offers (depending on your situation):

1️⃣ Priority SEO Check-up
Your website is online but not generating any leads.
→ 30-45 day support:
✔ SEO audit + quick website & offer diagnosis
✔ Optimization of key pages (conversion + SEO basics)
✔ Implementation of simple levers (content, LinkedIn, prospecting)
✔ Prioritized action plan

2️⃣ SEO Support (Strategic & Operational)
I support marketing teams to:
✔ conduct a clear and actionable SEO audit
✔ define an acquisition-oriented SEO strategy
✔ structure a high-performing content architecture
✔ more clearly track SEO performance
✔ make SEO usable internally

📈 Example Results:
→ +447% SEO ROI (vs Ads)
→ +19,000 clicks generated on content
→ 20+ business keywords in the Top 10

After the initial results are achieved, I support your team in building a sustainable SEO system.

You will get:
→ clear and actionable roadmap
→ clearer and more measurable SEO tracking
→ upskilling of your team
→ measurable results

📩 Let's discuss your situation

SEO Consultant | SEO Audit | SEO Strategy | B2B SEO | SEO Content | B2B Marketing | SEO Training

My main expertise:
✔ SEO audit
✔ SEO content audit
✔ SEO competitive analysis
✔ Prioritized SEO roadmap
✔ SEO editorial calendar
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km), Dijon (up to 50km), Lyon (up to 10km), Marseille (up to 10km), Toulouse (up to 10km)

Experience

  • Consultant SEO | Audit SEO | Freelance SEO | Formateur SEO - "Docteure SEO"
    B2B SEO Consultant | Freelance SEO & Trainer | for well-prescribed SEO
    PRESS AND MEDIA
    January 2022 - Today (4 years and 5 months)
    Dijon, France
    B2B SEO Consultantspecializing in SEO audits, strategy, and coaching.

    I supportB2B SaaS**, **B2B SMEs**, **B2B SMBs,andB2B Start-upsin diagnosing their visibility issues and building a sustainable SEO strategy focused on growth, leads, and marketing team autonomy.



    **My specialty**: transforming underutilized SEO into a structured B2B marketing lever, aligned with your business objectives (acquisition, activation, reducing reliance on Ads).


    ---

    🩺 On LinkedIn, I'm known as "Dr. SEO"

    I am a **freelance B2B SEO consultant**, specializing in:
    - In-depth SEO diagnostics
    - B2B and SaaS content strategy
    - SEO coaching for marketing and communication teams

    I analyze your referencing as a global system: website, content, keywords, competition, acquisition funnel.

    **Objective**: identify real digital symptoms and propose a clear, prioritized, and applicable SEO action plan.


    The "symptoms" I most often treat in B2B
    > Lack of Google visibility despite a good product
    > SEO traffic that doesn't generate qualified leads
    > Expert content poorly positioned
    > Blog disconnected from the customer journey
    > High reliance on Ads for lead generation
    > Overwhelmed marketing teams without a clear SEO framework

    My B2B SEO Approach
    Comprehensive SEO diagnosis (technical, semantic, content, competitive)
    SEO and content strategy aligned with the B2B funnel (SaaS, etc.)
    Prioritization of high-impact actions
    SEO coaching for your teams
    No generic recommendations: tailor-made protocol

    No "magic" SEO.
    I build a structured, measurable, and sustainable system.

    💬 Need a check-up?
    I offer an initial SEO diagnosis to identify your organic growth opportunities and roadblocks.

    ---
    SEO Consultant SEO Audit SEO SEO Optimization SEO Coaching
  • Bulldozer Collective
    SEO Audit | SEO Consultant | SEO Manager | Freelance SEO
    PRESS AND MEDIA
    August 2023 - Today (2 years and 10 months)
    Paris, France
    Freelance SEO consultant within expert teams (growth hacking, tracking, SEO, SEA, CRM...).
    I develop and manage lead-oriented SEO strategies for B2B SMEs, B2B SaaS companies, and B2B Start-ups 👇

    As an SEO Manager / freelance SEO consultant at Bulldozer Collective, I collaborate within a team of specialized freelancers to support B2B SMEs in implementing their referencing strategy.

    🔘 Comprehensive SEO Analysis: technical, semantic, and competitive analysis
    🔘 Lead-Oriented SEO Strategy: prioritized action plan and 6-month minimum roadmap
    🔘 SEO Project Management: action steering, creation of writing briefs, performance tracking

    ➡️ My role: ensure consistency between the SEO strategy, the content produced, and the clients' business objectives.
    SEO Consultant SEO Audit SEO Strategy SEO Referencing SEO Optimization
  • SAS WebMyDay
    SEO Consultant Trainer | SEO Coach for Future SEO Consultants
    EDUCATION AND E-LEARNING
    March 2024 - Today (2 years and 2 months)
    Garches, France
    SEO trainer and coach, head of WMD's SEO training.
    🎥 I designed and recorded all video modules, focusing on a practical approach to the SEO consultant profession.

    Mission Details 👇

    Context: Training organization wishing to offer a professionalizing SEO training, focused on the SEO consultant profession and adapted to current challenges (SEO + GEO).

    Problem: Need to structure a comprehensive, practical, and actionable SEO training, enabling learners to master SEO fundamentals and apply them in B2B and B2C contexts.

    Mission: Design and deliver SEO training including:
    - Creation of all pedagogical modules (videos, materials, methodology)
    - Structuring a complete pathway around the SEO consultant profession
    - Training in SEO audits (technical SEO audit, semantic SEO audit, SEO content audit) and GEO
    - Learning editorial SEO optimization and query analysis
    - Training in popularity levers (netlinking) and performance tracking
    - Integration of GEO (Generative Engine Optimization) challenges into the SEO strategy
    - Mastering SEO tools (Search Console, Ahrefs...)

    Results for WMD:
    - Comprehensive, structured, and directly applicable SEO training in a professional context
    - Upskilling of learners on concrete SEO cases
    - Results-oriented approach and traffic/lead generation
    - Differentiated positioning with GEO integration
    - Training aligned with market needs (B2B and B2C SEO consultants)
    SEO Training SEO Consultant SEO Strategy SEO Coaching SEO Audit

Reviews

5.0

Out of 3 ratings

LaurentL

Laurent

Cénotélie Opérations SAS

Reviewed on 10/23/2023

Delighted with Adeline's service. We needed an external perspective to conduct an SEO audit of our site to identify the actions needed to improve our market positioning. Adeline listened to us and advised us best for our SEO by establishing a clear, precise, and documented overview, then creating an effective and detailed action plan to implement the necessary levers. Finally, communication with Adeline was always very clear with a very detailed, supported, and especially adapted final report to our level of understanding. Thanks again!
GuillaumeG

Guillaume

ALLOHOUSTON

Reviewed on 6/20/2022

This is the second mission with Adeline. And we are still as satisfied with her professionalism: in our case, on SEO topics, intelligence, and LinkedIn and blog content writing with an SEO objective. We launched another longer-term project with Adeline immediately after, with complete confidence.

Recommendations

FU
FU
SD
+5
Former user and 7 other people have recommended Adeline

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Education

  • SEO Referencing Strategy
    Akyos Communication
    2019
  • Information Communication
    IUT de Dijon
    2004

Certifications

Skill set

Categories