Freelancer profile translated to English.

Description

My name is Adeline Lecellier, an expert in SEO and digital strategy with over seven years of experience. Currently, I work at France Télévisions as an SEO expert, where I optimize the online visibility of the Franceinfo media outlet, the leading media for French people with over 70% of its audience coming from SEO.

Since 2018, I have been offering digital strategy consulting services through my company Soyez Digital, where I have helped various companies improve their digital presence. My role at Oncrawl as a Senior Technical SEO Strategist allowed me to develop in-depth technical skills, such as data analysis to optimize the SEO of my client portfolio websites (among 30 major accounts: e-commerce, media, agencies).

Among my achievements, I worked for Domaine du Haut Montlong, where I implemented a 360° digital strategy, created a WordPress site optimized for SEO, and developed traffic acquisition and brand content strategies. My expertise in content creation and community management on social networks has increased engagement by over 30%.

I am convinced that my varied background and my ability to combine technical skills with creativity can bring significant added value to your company.

My analytical approach, coupled with effective communication, allows me to design and implement technical SEO strategies that generate tangible results in your website's visibility.

For technical SEO expert missions:

- Website SEO audit for large volumes

- Technical SEO

- Detailed SEO recommendations

- Support in site structure redesign

- Develop a positioning strategy

- Create your website on WordPress (this tool is ideal for handing over control)

The site will be optimized for SEO.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Bordeaux (up to 10km), Paris (up to 10km)

France Télévisions
SEO Expert - France Televisions
PRESS AND MEDIA
June 2023 - Today (3 years and 1 month)
Paris, France
My mission at France TV consists of optimizing and maintaining the digital visibility of the Franceinfo media outlet, placing SEO at the heart of product strategies, a major challenge for the digital department. I ensure the implementation of SEO best practices, collaborating closely with product and IT teams to ensure optimal consistency and effectiveness. I am also responsible for crawl and log analysis to alert teams of regressions or identify opportunities/quick wins. In parallel, I am involved in innovative projects, particularly the use of AI for text generation, thus contributing to strengthening Franceinfo's presence on search engines.
generative AI Looker Studio Search Engine Optimization (SEO) Media Technical SEO Audit
Oncrawl
SEO Strategist
DIGITAL AND IT
July 2019 - Today (6 years and 11 months)
Bordeaux, France
Technical SEO expert and major account support at Oncrawl for 3.5 years.
Varied clients: Agencies, media, e-commerce with high-volume sites.
I have also conducted a large number of SEO training sessions for marketing professionals and master's students.
SEO Training SEO Audit SEO Strategy Search Engine Optimization (SEO) Technical SEO Audit technical SEO expert Technical SEO Project Management Client Portfolio Management
Mesmateriaux.com
SEO / Traffic Acquisition Manager
E-COMMERCE
March 2015 - February 2018 (2 years and 11 months)
Le Mans, France
- E-commerce site analysis / SEO Audit
- Site structure redesign
- Migration participation
- Close collaboration with an agency for SEO strategy implementation
- Operational web writing strategy (hub pages)
- Positioning strategy (position tracking, keywords, monitoring)
- Technical recommendations

Responsible for creating new traffic acquisition channels:

- Comparison site (e-commerce marketplace)
- Social media campaigns (Facebook, Instagram)
- Affiliation
SEO Audit SEO Writing Web Analytics Traffic Acquisition Marketing Magento Yooda Content Marketing Community Management Google Search Console lengow