Freelancer profile translated to English.

Description

After studies focused on Management and Marketing, I began my professional life as a Sales Development Manager.

Following this experience, I turned to the world of craftsmanship. For several years, I advised artisans in business creation and development in all areas: management, legal, human resources, marketing, communication, events, business development, ...

Passionate about digital, I complemented my experience by managing a business consulting website.

With over 5 years of experience, I now wish to offer companies my various skills in my preferred fields.

My dream: sustainable businesses and serene business leaders!

My areas of intervention:

- Marketing: I will help you to have a 360° vision to define or improve your marketing strategy. Market research, SWOT, PESTEL, 4Ps, product creation, satisfaction surveys, customer journey, customer file segmentation, ..., many tools are available for in-depth analysis to develop your business.

- Communication: I will help you define the best communication plan in line with your sales action plan. We can work on many channels: SEO, social networks, networking, print, ...

- Business Development: I will help you in your search for new clients. Sales action plan, improvement of arguments, drafting of counter-arguments, competitor analysis, analysis of lost deals, sales force organization, sales force training in sales techniques, creation of sales support tools, prospecting, phoning..., depending on your needs, many avenues of work are possible.

- Events: I will assist you in preparing your events: open houses, staff conventions, ...

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Orbey (up to 50km)

Compagnie de Transport Strasbourgeois
Apprentice Marketing Research Officer
TRANSPORTATION
September 2011 - September 2013 (2 years)
Strasbourg, France

- Creation and updating of network offer dashboards for various company departments
- Development and maintenance of a sales and marketing activity monitoring dashboard
- Conducting quantitative and qualitative marketing studies and recommendations regarding the marketing mix (implementation: questionnaire design, interviewer training/field monitoring/results analysis/study report writing/participation in developing necessary adaptations)
- Implementation of tender procedures with the drafting of specifications and participation in the implementation of studies carried out by service providers
- Quality monitoring of various contracted services

Thesis on online marketing studies
Market Research Marketing Study Needs Assessment Feasibility Study
Waterair
Sales Development Manager
RETAIL (SMALL BUSINESS)
November 2013 - February 2015 (1 year and 4 months)
Seppois-le-Bas, France
- Competitor and lost deal analysis (competitive intelligence, reports, and counter-arguments)
- Satisfaction surveys (restructuring, drafting new questionnaires, monitoring feedback, analysis report, and recommendations)
- Financial analysis (creation of market overviews with market analysis, marketing mix, financial figures, and recommendations)
- Monitoring new products, communication, and network training (drafting a launch kit with presentation of new products and sales arguments)
- Maintenance and updating of the iPad sales application
- Implementation of an e-learning platform (service provider search, negotiation, revision and transformation of training modules into e-learning, promotion to the sales network)
Product Development Sales Strategy Business Development E-learning Marketing Study Competitive Intelligence Training
Chambre de Métiers d'Alsace
Economic Development Officer
CONSULTING AND AUDITS
February 2015 - January 2018 (2 years and 11 months)
Colmar, France
- Consulting and supporting small and medium-sized enterprises in management, marketing, and human resources during the creation, development, and transfer phases of businesses
- Selling paid services (consulting, training, and formalities...)
- Conducting economic development actions at local and professional levels, in conjunction with various partners
- Organizing and coordinating event-based actions
- Monitoring territorial development projects (PLU, SCOT, commercial planning, business real estate...)
Consulting Business Creation Business Strategy Communication Strategy Sales Strategy Event Management Business Plan