Adeline B.

B2B Marketing Manager with over 15 years of experience, I support SMEs that need rapid operational or strategic marketing support.

My positioning: to be your marketing right-hand person for as long as needed. Whether it's to cover an absence, absorb an overload, manage external providers, or support your sales teams. I quickly understand your context and produce concrete results.

Examples of missions I can handle:

CRM & data: Structuring your customer/prospect database, segmentation, setting up lead tracking (HubSpot or others)

Provider management: Scoping and monitoring agencies, briefing, deliverable control, budget optimization

Customer knowledge: Implementing NPS systems, satisfaction surveys, customer segmentation

B2B events: Organizing trade shows, webinars, customer events...

Content creation: Customer testimonials, LinkedIn posts, sales aids, commercial materials,

Marketing/sales alignment: Opportunity tracking, field team animation and training, process writing

Based in Lyon, I work on-site around Lyon or remotely.