Freelancer profile translated to English.

Description

👋 Hello !

I am Adeline, passionate about the digital world forover 10 years**. As an UX/UI Designer, I specialize in creating exceptional **user experiencesand visually impactful designs. Myversatilebackground has allowed me to develop solid expertise in several areas such as **UX**, **UI**, **brand identity**, website integration via **WordPress**, **video**, and **photography**, with a particular focus on **e-commerce**.

Myempatheticnature, boundlesscuriosity**, and overflowing enthusiasm make me a **passionate creativeready to take on any challenge.

🎨 **My approach**:

For each project, I am committed to deeply understanding your needs and aspirations, in order to create solutions that meet your expectations.

Project setup, objectives, challenges, problem statement
User-centered research and needs analysis
Project generation: zoning, wireframing, prototyping
Creation of a brand and digital identity (design system, guidelines)

💼 My key skills:

*UX Design:Benchmark, interviews, mind maps, affinity diagram, personas, ideation workshops, experience map, user flow, zoning/wireframes, prototype, user testing, iteration

*UI Design:Responsive websites (landing, showcase, shop...), SAAS, social media, banners, newsletters, UI kit (design system)

*Branding and Visual Identity

*WordPress Integration

*Video:Shooting, post-production, editing, motion design (2D)

*Photography:Shooting, post-production, set design

✉️ So, see you soon for new challenges!

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 20km), Blois (up to 50km), Tours (up to 20km), Orléans (up to 20km)

Molocan
UX designer
ENVIRONMENTAL
May 2023 - July 2023 (2 months)
MOLOCAN is a company focused on designing and developing bio-inspired, self-sufficient structures in terms of water and energy, capable of addressing the societal and environmental challenges related to climate change in urban areas.
As Molocan was not present digitally, the SAAS solution was decided upon first to collect and analyze data from the structures for the admin team and also for buyers.

Scope: brief rewriting, empathy phase, hypotheses

Exploration: Interviews (/guide), affinity diagram, mind map, persona
Ideation: Icebreaker, color run, card sorting (Figjam)
User flow (Miro)
Generation: Zoning/Wireframe, Prototype, design system (components / variants)
User tests: synchronous and asynchronous (Maze)
User Personas User Interviews Protocol Prototype Affinity Diagramming Mind Mapping Empathy Map Workshop Facilitation User Testing Figma Figjam Miro Maze Notion Whimsical Canva Zoning Wireframing Design System
Camaieu Content Factory
UX/UI designer
E-COMMERCE
October 2017 - October 2022 (4 years and 11 months)
Paris, France
Camaïeu, an iconic ready-to-wear brand that combined style, trend, and accessibility.

For 5 years, I had the privilege of being part of this team as an UX/UI designer and videographer. I created impactful landing pages, captivating newsletters, and responsive design pages that attracted increasing traffic to the Camaïeu website.

- UX: From design thinking to AB test for Camaieu's website (zoning, wireframe, mockup and prototype)
- UI: Designing landing pages with system & atomic design from the corporate identity guidelines (figma).
- Designing patterns, newsletters, logos
- Ad creatives for social media (stories, banners...)
- Responsive design, mobile first
- Video: Motion design (2D), shooting, post production, Interview
Traffic Generation Banner Design A/B Testing Interview Video Interview Video Motion Design Video Editing Landing Page Responsive Design Senior Webdesigner Mobile First Newsletters Dartagnan Wrike Adobe Photoshop Adobe Illustrator Figma Social Media Content Design Patterns Mockups Zoning Wireframes Prototyping Atomic Design Design System Guidelines Adherence to Brand Guidelines Logo Design Icons PAC
La grande vitrine
UI designer / Photographer
E-COMMERCE
February 2016 - Today (10 years and 4 months)
Paris, France
At La Grande Vitrine, the company behind the creation of mes-bijoux.fr, an e-commerce jewelry website, I held the position of reference for the brand's digital guidelines.
My role included content updates via PrestaShop.

Concurrently, at Diamanta, a jewelry company, I was responsible for the entire branding, graphic charter, and still life photos for various jewelry brands.

• UI: Artistic direction, brand identity (logos, patterns...), landing pages, newsletters
• Photo: Shooting, AD: set design, post production / photo editing
• Video: motion design
• Web: integration with Prestashop, HTML / CSS
• Print: Packaging
Prestashop Art Direction Branding & Identity Logo E-commerce Set Design Photography Photo Editing Newsletters Motion Design Packaging