Adeline B.

Artistic direction of the design department at Fair Retail, a French agency specializing in supporting retail and lifestyle brands.

End-to-end management of creative projects: brand identities, websites, communication materials. Scoping briefs with clients, structuring deliverables, supervising design teams, and ensuring visual consistency across all projects.

Direct collaboration with the agency's management and with the founders of the supported brands. This role allowed me to develop a replicable art direction method, now applicable in freelance for well-defined projects with adjusted budgets.

Artistic direction and website design for VSEs and SMEs.

I work directly with founders on short, well-defined projects, delivered in 5 to 10 days depending on the scope.

My main missions:

▸ Website design and development

▸ Visual Identity

▸ Art Direction

▸ Generation of AI visuals for campaigns and websites, integrated into a coherent visual direction.

Method: precise upfront brief, fixed price quote, start within 5 days after deposit, defined deliverables. No time-based billing, no hourly invoicing — one price, one deadline, one deliverable.