Freelancer profile translated to English.

Description

Senior Marketing and Communication Manager for 8 years in ad-tech, I have successfully created and implemented the marketing and communication strategies for two global companies (Integral Ad Science, The Trade Desk) in France, Spain, and Italy. These strategies have contributed to establishing their leadership in France and Southern Europe, through press relations, content, and studies; and to generating new business opportunities through events (proprietary, conferences, or trade shows) or integrated communication campaigns (press releases, emails, social media, advertising, etc.) around product launches, content, or partnerships.

As an example, I achieved 75% media coverage share of voice, with 500 articles per year at Integral Ad Science. And I multiplied by 5 the number of new leads, and by 3 the marketing-influenced revenue at The Trade Desk, particularly through events and communication campaigns.

Previously, I acquired solid expertise in media relations as a Press Officer at Médiametrie, then as a Senior Consultant in a media relations agency for clients in various sectors: Ad-tech (Integral Ad Science), Finance (CFA Institute) and Private Equity (3i), Law Firms (Gide), HR Consulting (Oasys).

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

THE TRADE DESK
Senior Communication and Marketing Manager, EMEA
September 2022 - March 2024 (1 year and 6 months)
Paris, France
• Creation and deployment of the marketing strategy in France, Spain, and Italy: New leads x5, MQLsx3, Marketing-influenced revenue x3
• Generation of quality opportunities and leads:
- Deployment of advertising campaigns (ABM): +100% targeted contacts
- Implementation of the event strategy: Trade shows (One to One Biarritz, Politecnico), market events (Minted), proprietary and co-branded events
- Implementation of nurturing and customer engagement emails
• Development of brand leadership:
- Management of press relations, interviews, speaking engagements, and social media
- Creation and promotion of studies to clients, prospects, and media
• Analysis and improvement of marketing performance in Europe: Definition of objectives, Communication of strategy impact to CMO and Country Managers
INTEGRAL AD SCIENCE
Senior Communication and Marketing Manager, France and Spain
June 2016 - July 2022 (6 years and 1 month)
Paris, France
• Creation and deployment of the communication and marketing strategy and budget in France and Spain
• Creation of business opportunities:
- Design of communication campaigns (content, product launches): press releases, emails, newsletters, social media, advertising, blog posts, SEO/SEA...
- Organization of +70 events: Proprietary events (Summits, webinars), Trade shows (One to One Biarritz, EBG…), co-marketing (Google, Tiktok…)
• Development of leadership through Press Relations and Content:
- Increase in media coverage (>75% share of voice)
- Writing and placement of press releases, opinion pieces, and interviews: +500 articles / year
- Production and promotion of content: Studies (seasonal, connected TV…), White papers, Blog posts, Videos, Case studies, Sales presentations, etc.
• Award for best support for Integral Ad Science in Europe (2019)
KABLÉ COMMUNICATION
Senior Press Relations Consultant
January 2015 - January 2016 (1 year)
Paris, France
• Development of press relations strategies for clients in various sectors: Ad tech (Integral Ad Science), Finance (CFA Institute, 3i) HR Consulting (Oasys), Law (Gide)
• Placement of profiles, interviews, and opinion pieces in Top Tier 1 media (Les Echos, Challenges, L'Opinion, etc.), and specialized media
• Writing and distribution of press releases
• Organization of press conferences and journalist meetings