Freelancer profile translated to English.
Back to original languageAbout Adèle
Hello and welcome to my profile!
With 10 years of experience in digital marketing, I help leaders and marketing managers steer their performance and optimize their media investments.
My background, from Google to Groupe SEB, including marketing management in start-ups, allows me to combine a global strategic vision with operational agility.
Certified Web Developer (Le Wagon) and Copywriting expert (LiveMentor), I bridge the gap between your developers and your customers. I understand what's under the hood of your website while knowing how to tell a story that sells.
Today, I put this dual expertise to work for your growth. My goal? To turn your marketing challenges into concrete results, without unnecessary jargon.
What I do for you:
- "Fractional CMO" Support:Shared-time marketing management to structure your digital department.
- Acquisition & Media:Manage your campaigns (Google, Meta, TikTok) as if they were my own budget (and I've managed up to €3M/year, so I have a sharp eye!).
- SEO & Content:Make your brand irresistible and visible through a content strategy that speaks to humans (and robots).
- Conversion & CRM:Optimize your sales funnels and nurturing paths to turn every visitor into a fan (Klaviyo, Brevo).
- 360° Audit:Comprehensive analysis of your digital ecosystem and prioritized action plan.
Why work together?
I place data-driven management at the heart of my missions through the systematic implementation of KPIs and rigorous project tracking. On a daily basis, I attach vital importance to fluid and transparent communication so that we move forward together with complete confidence.
Ready to take off your projects? Whether you need campaign management or a part-time marketing director, let's meet to discuss it!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 10km), Paris (up to 10km)
Experience
- GROUPE SEB FRANCEMarketing Activation ManagerE-COMMERCESeptember 2023 - November 2025 (2 years and 2 months)Écully, France- Translate product benefits (Moulinex then Calor) into compelling sales arguments and SEO content.- Coordinate product launches with Product and e-commerce teams to ensure message consistency.- Orchestrate multi-channel digital campaigns to increase brand awareness, traffic, and sales to our e-commerce site.
- ÉDITIONS EN CAVALEMarketing and E-commerce DirectorPUBLISHINGAugust 2019 - April 2023 (3 years and 8 months)Lyon, FranceStart-up in the youth publishing sector- Managed the marketing & e-commerce strategy for an emerging impact brand.- Defined and monitored sales KPIs and marketing budget.- Developed visibility through SEO, CRM (Mailchimp then Brevo then Klavyio), digital campaigns, and content.- Optimized website functionality (WooCommerce) to simplify complex purchase and subscription journeys.
- BETTER & STRONGERDigital Strategy ConsultantCONSULTING AND AUDITSJanuary 2017 - January 2018 (1 year)Lyon, FranceIn a digital marketing consulting firm- Sold and executed digital strategy consulting missions, advertising investment management, and business development via the web for SMEs/VSEs (B2B and B2C).- Led corporate workshops on digital transformation and web marketing.- Structured the agency's commercial offering using inbound sales methods and implemented the Hubspot CRM tool.
Recommendations
Be the first to recommend Adèle
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Copywriting CertificationLivementor2022Certification Copywriting
- Level II FullStack Web Developer CertificationLe Wagon2019Certification Niveau II FullStack Développeur Web