Freelancer profile translated to English.
Back to original languageAbout Adele
With over 10 years of experience in the wine world in France and internationally, I support wine companies in their strategic, marketing, and commercial development.
My career has been enriched through experiences in France (Dourthe, CVBG, Cordier), New Zealand (Clos Henri, Cloudy Bay), and Canada (Aoc & Compagnie). Over the years and through encounters, this has allowed me to master all the challenges of the wine industry, from production to positioning in international markets.
Passionate, creative, and versatile with excellent interpersonal skills, I specialize in developing tailor-made solutions to boost and strengthen your sales, tell your story, and enhance the image of your estate and/or products.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 30km), Bordeaux (up to 30km), Tours (up to 40km)
Experience
- AGENCE ADELE SICARD,Marketing & Business Development Consultant / Wine Industry SpecialistDecember 2023 - Today (2 years and 8 months)FranceBusiness Development
- Strategic business development for international markets (Canada, USA, Asia)
- Sales analysis and pricing strategy recommendations
- Business relationship management, support and/or representation in local markets
Events and Wine Tourism- Support in preparation and participation in national and international trade shows (Wine Paris, Prowein...)
- Conducting tastings and/or wine tourism tours
- Decoration and setup of event spaces
Marketing and Communication- Creation of marketing materials (brochures, invitations, communication visuals)
- Communication assistance
- AOC & COMPAGNIE, Agence d'importation de vin,Project Manager and Business DevelopmentFebruary 2022 - February 2024 (2 years)Montreal, QC, Canada
- Relationship management with partners in Northern France (Alsace, Beaujolais, Burgundy, Loire Valley), Spain, Italy, Eastern Europe (Austria)
- Business development in the Southern Hemisphere (New Zealand, Australia, South Africa)
- Event management and organization (producer visits, trade show participation)
- Development of internal and external communication strategy
- Graphic Design: Creation, development, and production monitoring of promotional and commercial materials
- Wine label illustrations
- CLOUDY BAY,Cellar Worker - White WinesFebruary 2021 - May 2021 (3 months)Marlborough Region, New Zealand
- Grape reception, press setup
- White wine vinification process: Sauvignon Blanc and Chardonnay
- Night shift from 6 PM to 6 AM, 6/7 days
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Education
- Photoshop, Illustrator, Indesign,TRAINING2018Photoshop, Illustrator, Indesign,
- Level 2 and 3,WSET WINES & SPIRITS2018Niveau 2 et 3,