Freelancer profile translated to English.

Description

12 years of experience in fashion and luxury, I can support you in operational or strategic project management on the following axes:

- brand marketing & digital marketing

- 360 activation strategy

- fashion show: 360 activation strategy, content development, livestreaming, production and post-production

- digital experiences: brief, technical monitoring and deployment

- content production and post-production

- website and app development (UX/UI redesign)

- ecommerce & merchandising

- UX/UI/CX

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Saint Laurent
WW Digital Experience Manager
July 2024 - Today (1 year and 11 months)
Paris, France
- Consultant on the creation of new digital experiences to refine the strategy
- Launch of booking platforms and monitoring of the 360 journey (sushi park paris, booking platform exhibition)
- Launch of MTO platform (in-store exotic leather customization) and customer journey monitoring
- Sharing of deliverables, technical, functional and design testing of optimizations and monitoring of the quality of content put into production
- Participation in the optimization of tools and ways of working (CMS, Design System)
- Continuous improvement and monitoring of new digital trends
- Monitoring and control of the overall project schedule, budget envelope and organization of creative and external resources if necessary

360 DIGITAL EXPERIENCES:
- Emailing/Newsletters Experience
- Fashion show + special projects Experience
- Digital platforms / digital business Experience (wechat BMP + ECMP)
- Digital tools
- Social media
360° Communication digital experiences Fashion show wechat Customer Journey
Saint Laurent
Digital Image Project Manager
May 2023 - July 2024 (1 year and 2 months)
Paris, France
CAMPAIGN
- 360 activation strategy for campaigns and collection of digital marketing needs
- Instagram timeline monitoring
- Delivery of variations (WW and APAC)
- Mini-site development
- Coordination with all communication departments

FASHION SHOWS
- 360 activation Teaser/Live/Aftershow, livestreaming
- Delivery of content and variations, press site, digital tool, wechat brand

DESIGN & FUNCTIONAL EVOLUTIONS
- Responsible for the image for the redesign of the e-commerce site, the app, APAC platforms and all digital tools

TEAM
- Budget monitoring
- Freelance recruitment
- Team organization and graphic designer management
image Branding digital production Fashion show User Experience Design
Hermès
Ready-to-Wear Communication Project Manager
March 2022 - May 2023 (1 year and 2 months)
Paris, France
FASHION SHOWS
- Video capture with artistic direction and production team
- Development and monitoring of live streaming of fashion shows on social networks and subsidiaries through screenings and local events
- Organization of resees (local presentation of the collection in subsidiaries)
- Content production (teaser + aftershow)
- Teaser, live and aftershow activation
- Fashion show reporting

CAMPAIGN
- Global activation plan
- Content production and post-production
- Asset variations for activation
- Campaign reporting
fashion week 360° Communication production monitoring Digital Communication digital production