Freelancer profile translated to English.
Back to original languageAbout Adèle
Hello !
I am Adèle, a product designer passionate about UX research and data analysis 🤓
With over 6 years of experience in UX, I have developed solid expertise covering all aspects of the profession: from the design and facilitation of design thinking workshops to UI and the management of design systems. My rich and varied background in different fields has brought me real resilience and a great adaptability.
Passionate about data, I anchor my decisions in a resolutely data-driven approach. Analysis via Contentsquare (GA, or other), and the formulation and validation of hypotheses through UX research are an integral part of my methodology. This rigorous approach allows me to continuously and effectively optimize the user experience.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Italian
Basic
Japanese
Basic
Can work on-site
La Rochelle (up to 50km), Paris (up to 10km), Nantes (up to 10km), Biarritz (up to 10km)
Experience
- Japan ExperienceUX/UI designerTRAVEL AND TOURISMMarch 2025 - Today (1 year and 3 months)Paris, FranceDesign and optimization of B2C and B2B user journeys in an international context.Analysis of user behaviors based on data, tests, and field feedback to identify friction points and areas for improvement.Recommendation of UX/UI solutions aligned with business objectives, user expectations, and performance goals.Contribution to the continuous improvement of journeys through an approach combining research, data, and design.
- LacosteProduct designer - UX/UI/CROFASHION AND COSMETICSJuly 2022 - February 2025 (2 years and 7 months)Paris, FranceProduct designer for the experience (product discovery) and cross-functional aspects of the Lacoste retail website.→ UX roadmap monitoring, with quick optimizations and more significant redesign projects→ UX research, moderated and unmoderated tests via Testapic, Usertesting→ Data analysis via Contentsquare and Data studio→ Competitive intelligence→ Setup and facilitation of design workshops (design sprint, co-design, design thinking process) with various stakeholders→ Presentation and needs gathering from the relevant markets→ A/B Tests→ Figma wireframes, mockups, and prototyping→ Preparation of handover and specifications for development teams→ Implementation and maintenance of the new Design System
- Maisons Du Monde FranceProduct designer - UX/UI/CROE-COMMERCEDecember 2019 - June 2022 (2 years and 6 months)Paris, FranceUX/UI designer for projects on the checkout funnel, conversion part of the website, and omnichannel projects (Salesperson App and Point of Sale website). I was also in charge of the CRO team.→ Management of the CRO roadmap and workshops→ Implementation of A/B tests→ UX research via Testapic, moderated and unmoderated user testing→ Data analysis via Content Square & Qlik Sense→ Design of protocols and implementation of user tests (moderated and unmoderated)→ Design of low and high-fidelity wireframes→ Design of animated prototypes for various customer journeys.
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Education
- Master II Graphic Design and Multimedia Project ManagementIIM Institut de l'internet et du multimedia2013Master II design graphique et management de projet multimédia
Certifications
- UX/UI design: The Complete App Design course - UX/UI and Design thinkingUdemy2019
- The ultimate guide to usability and UX by David TravisUdemy2019