Freelancer profile translated to English.

Description

Immersed in entrepreneurship for several years, I started my own business last year to revive a completely forgotten item: the handkerchief.

Capable of moving heaven and earth to get what I want, I intend to put this skill at your service, and share with you my best methods for achieving your dreams!

Energetic, I always see the positive side of a situation. This means that if you are launching a project but have doubts, contact me so we can brainstorm in every direction and find the best way to achieve it.

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

La Fabrique du Mouchoir
CEO
FASHION AND COSMETICS
July 2020 - Today (5 years and 10 months)
Rennes, France
Creation of a French brand of high-end linen handkerchiefs.
Complete management of the company, from its creation to its development.

BRAND MANAGEMENT:
- Creation of a visual identity
- Brand attractiveness
- Reflection on values and philosophy
- Brand image in line with target customers
- Creating sympathy for the brand

ONLINE CUSTOMER ACQUISITION
- Complete management of the Shopify website: website creation, web writing, implementation of the customization plugin
- Finding the best online acquisition channel
- Google Ads: mastery of search and display advertising
- Facebook Ads: mastery of different ads, results measurement, remarketing campaigns, acquisition, and successful traffic
- Web writing of blog articles to improve SEO

SALES STRATEGY:
- Setting the right prices
- Establishing attractive offers
- Effective and profitable cross-selling implementation
- Finding markets and customers: in this case, for weddings
- Distributing products in the finest stores: here, Le Bon Marché
- Participation in various events and trade shows to find new markets and customers

COMMUNICATION STRATEGY
- Creating an engaged community: Instagram and Facebook accounts
- Presentation of manufacturing processes
- Writing impactful press releases
- Writing pitches: depending on the events

COMPANY MANAGEMENT
- At creation: seeking funding, guarantees, writing statutes, financial projections, market research, feasibility study
- Daily since creation: "doing a lot with little means", Top to Down strategy
- Weekly monitoring of the cash flow plan
- Investment in machinery to improve profitability
- Decision-making according to company values
- Intense pleasure of waking up every morning to try to change the world in my own way!
Company Strategy Web Marketing Strategy Sales Strategy
La Fabrique du Mouchoir
Founder
E-COMMERCE
July 2020 - Today (5 years and 11 months)
Rennes, Bretagne, France
100% Made in France linen handkerchiefs! www.lafabriquedumouchoir.com
Launch in October 2020
Brand created with the aim of reviving a dated product
Promotion of Made in France, zero waste, know-how, and fair pricing
Business Creation Web Marketing Strategy Company Strategy Facebook Marketing Communication Strategy
Klaxoon
Business Developer - Germany
SOFTWARE PUBLISHING
January 2019 - January 2020 (1 year)
Région de Rennes, France
Development of Kalxoon in the German market.
Appointment setting, client meetings, product demos, and follow-ups.
Business Development Sales Strategy