Adèle Juving

COMMUNICATION: creation (approx. 90%) or supervision with agencies (approx. 10%) of all print and digital communication tools / Social Media Management / Press relations and B2B partnerships. VIP EVENTS MANAGEMENT: supplier research, briefing of on-site teams, event organization lead.

PLANNING: definition of targeted CRM plans (communication tools: emailing, clienteling tools, brochures, etc.), at European level, adapted to market specificities and different events. COORDINATION: ensuring campaign execution and monitoring asset availability to markets. Market support during store openings, in collaboration with Events, Media, and Image teams (70 emails/year adapted into 15 languages, sent to approx. 250k people/campaign). ANALYSIS: campaign performance (ROI, verbatim feedback, store feedback).

In charge of Clienteling tools (app and back-office -> 3k internal users) and training to support stores in developing customer relationships. TOOLS: consolidation of user feedback from the application and Salesforce, reporting issues/evolution requests to the IT team, testing and validation of fixes/new features. CHANGE MANAGEMENT: preparation and facilitation of Clienteling meetings with markets (regarding new features), writing newsletters for sales staff, creating Clienteling training documents. ANALYSIS: monitoring KPIs for clienteling tool usage and adoption via Salesforce. CHAMPAGNE CHARLES HEIDSIECK 7 months (2021-2022) DIGITAL MARKETING PROJECT MANAGER WEBMARKETING: launch of a referral program (marketing tool based on product recommendation) on the e-commerce site: creation of automated email scenarios, writing, design, implementation, process monitoring with technical teams. CRM: planning and development of the House's B2B and B2C newsletter strategy (conception, targeting, sending, and analysis). Performing A/B testing and database cleaning.