Freelancer profile translated to English.
Back to original languageAbout Adèle
Your website is online.
But does it actually generate business opportunities?
Many SMEs invest in a website or paid advertising but remain invisible on Google and completely absent from AI-generated responses (ChatGPT, Gemini…).
I help B2B companies transform their digital visibility into a sustainable acquisition lever.
My approach combines:
• Strategic SEO (Google organic referencing)
• Optimization for AI engines (GEO – Generative Engine Optimization)
• Conversion-oriented content structuring
• Local & national SEO for SMEs
Objective:
Generate qualified leads, not just traffic.
What I can offer you:
✔ Comprehensive SEO & AI visibility audit
✔ Identification of priority business opportunities
✔ Clear 30/60/90-day roadmap
✔ Content structuring for Google and AI
✔ Monthly support if needed
✔ Creation or redesign of SEO-optimized WordPress sites
With over 10 years in digital marketing and sales, I intervene with a performance-oriented and sales-direction approach.
I don't work on "keywords".
I work on acquisition and revenue.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Agen (up to 50km), Bayonne (up to 50km)
Experience
- SwisstrustGEO/SEO ConsultantPRIVATE EQUITYFebruary 2026 - Today (4 months)Zurich, SwitzerlandAs part of the website redesign, I was responsible for the entire SEO & GEO strategy:Audit & TechnicalFull SEO audit post-redesignTechnical optimization (speed, indexing, structure)On-page optimization (tags, internal linking, structured data)Content & AuthorityKeyword research and strategyCreation of SEO-optimized contentBacklink & netlinking strategySocial Media - Creation and publication of LinkedIn postsGEO — Generative Engine OptimizationOptimization of presence in AI responses (ChatGPT, Perplexity, Gemini...)Content structuring to be cited by generative enginesE-E-A-T signal optimization to strengthen brand credibility with LLMsLocal GEO with Google Business Profile optimization
- CBREDigital Marketing & Sales DirectorREAL ESTATEAugust 2023 - August 2025 (2 years)Paris, France
- Member of the executive committee, involved in strategic decisions and business development
- Monitoring and steering of commercial performance via Salesforce: KPI analysis, reporting, pipeline optimization
- Management of commercial offers: proposal structuring, positioning, pricing, sales support
- Definition and implementation of digital marketing strategy:
- SEO & organic visibility optimization
- Google Business Profile management and optimization
- Performance and awareness-oriented marketing campaigns
- Implementation of newsletters and emailing strategies
- Website redesign and optimization (UX, content, visibility)
- NEXITYSales & Digital Marketing ManagerREAL ESTATEApril 2022 - August 2023 (1 year and 4 months)Paris, FranceDefinition and implementation of the commercial and marketing strategy for a SaaS solution (B2B)Deployment of performance-oriented marketing actions for qualified lead generation (acquisition, conversion)Creation and optimization of commercial websites (SEO, UX, conversion)Management of LinkedIn Ads campaigns (sponsorship, B2B targeting, lead generation)Implementation of the SEO strategy to develop sustainable and qualified visibilityTraining and support of clients on digital marketing levers and optimization of their acquisition
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Education
- Master Marketing Management & CommunicationToulouse Business School2015
- Bachelor International ManagementToulouse Business School2013
Certifications
- Develop a social media influence strategy to convert and retain customersLive Mentor2026
- Skills for SEO Referencing_Undertake and develop your clientele through digital marketingLive Mentor2026