Freelancer profile translated to English.
Back to original languageAbout Adel
Medical promotion and pharmaceutical marketing consultant, I support pharmaceutical and parapharmaceutical laboratories in optimizing their marketing strategy, medical promotion, and the performance of field teams.
I address concrete issues:
- Ineffective medical promotion
- Imprecise physician targeting
- Insufficiently differentiating product messages
- Low-impact product launches
- Low ROI of field marketing actions
My approach is based on a thorough understanding of the pharmaceutical sector, product marketing, and the field reality of medical representatives.
I bridge the gap between marketing strategy and operational execution.
🎯 My areas of intervention:
Medical promotion audit
Pharmaceutical marketing strategy
Product launches and repositioning
Product message structuring
Physician targeting optimization
Field team performance improvement
Communication axis
🧠 Methodology:
Market and competitor analysis
Diagnosis of targeting, messages, and materials
Actionable and prioritized recommendations
Operational support if necessary
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- INPHA-MédiS,Marketing ManagerPHARMACEUTICALS INDUSTRYApril 2024 - Today (2 years and 2 months)Algiers [El Djazaïr], AlgeriaDevelopment and implementation of innovative marketing strategies for each therapeutic range. Training and development of marketing teams on product positioning and target markets. Monitoring product performance through key performance indicators (KPIs) and adjusting strategies accordingly. Management of new product launches in the market with strategic planning and targeted promotional activities. Management of expenses and development of marketing budgets, ensuring a measurable return on investment. Analysis of market needs to adjust marketing plans for therapeutic ranges. Coordination with sales teams to ensure alignment of marketing strategies and commercial objectives. Development of in-depth market studies to optimize product positioning in the market.
- INPHA-MédiS,Product Line ManagerApril 2021 - April 2024 (3 years)Algiers [El Djazaïr], AlgeriaDevelopment and implementation of innovative marketing strategies for each therapeutic range. Training and development of marketing teams on product positioning and target markets. Monitoring product performance through key performance indicators (KPIs) and adjusting strategies accordingly. Management of new product launches in the market with strategic planning and targeted promotional activities. Management of expenses and development of marketing budgets, ensuring a measurable return on investment.
- INPHA-MédiS,Communications and Events OfficerJanuary 2020 - April 2021 (1 year and 2 months)Algiers [El Djazaïr], AlgeriaLogistical organization of medical and commercial professional events. Analysis of client needs and challenges to adapt communication to the real market. Implementation of a digital communication strategy. Representation of the company at professional events for brand value enhancement and development. Digital Marketing: Community management and webinars.
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Education
- Master 2Algerian Business School ESAA2016Master 2
- Veterinary DoctorUniversity of Constantine: National Institute of Veterinary Sciences2013Docteur vétérinaire