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Adel BentalebAB

Adel Bentaleb

Marketing Manager

€200/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Adel

Medical promotion and pharmaceutical marketing consultant, I support pharmaceutical and parapharmaceutical laboratories in optimizing their marketing strategy, medical promotion, and the performance of field teams.

I address concrete issues:

- Ineffective medical promotion
- Imprecise physician targeting
- Insufficiently differentiating product messages
- Low-impact product launches
- Low ROI of field marketing actions

My approach is based on a thorough understanding of the pharmaceutical sector, product marketing, and the field reality of medical representatives.
I bridge the gap between marketing strategy and operational execution.

🎯 My areas of intervention:

Medical promotion audit
Pharmaceutical marketing strategy
Product launches and repositioning
Product message structuring
Physician targeting optimization
Field team performance improvement
Communication axis

🧠 Methodology:

Market and competitor analysis
Diagnosis of targeting, messages, and materials
Actionable and prioritized recommendations
Operational support if necessary
  • French

    Native or bilingual

  • Arabic

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • INPHA-MédiS,
    Marketing Manager
    PHARMACEUTICALS INDUSTRY
    April 2024 - Today (2 years and 2 months)
    Algiers [El Djazaïr], Algeria
    Development and implementation of innovative marketing strategies for each therapeutic range. Training and development of marketing teams on product positioning and target markets. Monitoring product performance through key performance indicators (KPIs) and adjusting strategies accordingly. Management of new product launches in the market with strategic planning and targeted promotional activities. Management of expenses and development of marketing budgets, ensuring a measurable return on investment. Analysis of market needs to adjust marketing plans for therapeutic ranges. Coordination with sales teams to ensure alignment of marketing strategies and commercial objectives. Development of in-depth market studies to optimize product positioning in the market.
    Project Management Marketing and Communication Planning Team Management Branding Targeting
  • INPHA-MédiS,
    Product Line Manager
    April 2021 - April 2024 (3 years)
    Algiers [El Djazaïr], Algeria
    Development and implementation of innovative marketing strategies for each therapeutic range. Training and development of marketing teams on product positioning and target markets. Monitoring product performance through key performance indicators (KPIs) and adjusting strategies accordingly. Management of new product launches in the market with strategic planning and targeted promotional activities. Management of expenses and development of marketing budgets, ensuring a measurable return on investment.
  • INPHA-MédiS,
    Communications and Events Officer
    January 2020 - April 2021 (1 year and 2 months)
    Algiers [El Djazaïr], Algeria
    Logistical organization of medical and commercial professional events. Analysis of client needs and challenges to adapt communication to the real market. Implementation of a digital communication strategy. Representation of the company at professional events for brand value enhancement and development. Digital Marketing: Community management and webinars.

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Education

  • Master 2
    Algerian Business School ESAA
    2016
    Master 2
  • Veterinary Doctor
    University of Constantine: National Institute of Veterinary Sciences
    2013
    Docteur vétérinaire

Skill set

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