Freelancer profile translated to English.
Back to original languageAbout Adélaïde
My name is Adélaïde, passionate about images, trends, and food since childhood, I studied Applied Arts followed by a degree in Fashion Design in Paris, obtained in 2008.
My numerous professional experiences have allowed me to practice and consolidate my skills in graphic design, recently upgraded with a Bachelor's degree in Digital Marketing Project Management, which has allowed me to establish my position as a freelance graphic designer / web designer / digital marketing consultant specializing in food and lifestyle (but I am open to all types of projects).
I like to develop a 360° vision and think about a project in its entirety.
I add a pinch or a pebble of fun according to the client's wishes and know how to adapt to the project's environment.
Empathetic, I will try to understand the client's wishes and challenges in order to design meaningful identities that deliver a clear and impactful message.
Rigorous, I am attentive to the slightest detail and will only be satisfied when the result is perfect in my eyes (and even then...).
Proactive and constantly monitoring graphic, gastronomic, and design trends in general, I take great pleasure in developing innovative and modern projects in line with my client's values and objectives.
My services:
- Visual identity creation / graphic charter / web and print communication materials
- Creation of showcase websites using no-code on the WIX platform
- Image and brand positioning audit / digital marketing strategy
- UX / UI audit and adjustment
- Packaging / Print / Illustration
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Studio LiqueurFreelanceRESTAURANTS AND FOOD SERVICEMay 2022 - Today (4 years and 1 month)Marseille, FranceShowcase website creation no code - Visual identity - Branding design - Brand identity and positioning audit and consulting - UX/UI - Packaging / Print
- Christina SfezCommunications and Marketing ManagerFASHION AND COSMETICSJuly 2019 - July 2022 (3 years)Marseille, FranceDesign and creation of website, blog management, newsletter, Instagram, Google Business, KPIs.Freelance communications and marketing manager for the Marseille showroom of bridal designer Christina Sfez.
- Black Butter MarseilleCreator and Manager Black Butter MarseilleFASHION AND COSMETICSJuly 2014 - March 2019 (4 years and 8 months)Marseille, FranceConcept store for Men / Women / Children / Accessories / Decoration / Bookstore / Grocery Store Retailer: RVLT, Edwin, Wemoto, Poler, Eastpack, Stigh Lorgan, Olow, Stance, Bobochoses, Kerzon, Donna Wilson, Maison Dandoy, Mast Brothers, Alain Milliat, Dolfin, Victionary, Gestalten, Gingko Press and specialized Design, Art, Decoration and Food periodicals.ARTISTIC DIRECTION AND CREATION- Website creation and management - SEO - artistic direction - new arrivals selection- Creative visual merchandising - styling - window design - product highlighting- Sourcing and continuous search for new brands, active monitoring of emerging trends- Logo creation - business cards - flyers according to trends and seasons - proficiency in Illustrator and Photoshop WEB- Management of social media accounts Instagram - Facebook - regular and creative presence- Use of web performance analysis tools Search Console - Google Analytics - Smartlook- Product description writing - keywords - features - product suggestions- Blog post writing - NewslettersPRODUCT / SALES MANAGEMENT- Merchandise purchasing - selection and ordering of products according to trends, needs, and seasonality- Product expertise - materials - cuts - color palettes - sales potential according to target audience- Budget management - stock - reorders- Supplier relations- Customer relations - advice - sales force - loyalty
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Education
- Bachelor in Digital Marketing Project Management, Digital MarketingStudi2022Bachelor Chef de projet Marketing digital STRATEGIE MARKETING DIGITAL: -Segmentation consos et élaboration personas après analyse étude de marché -Analyse Image et Positionnement de marque : -analyse identité visuelle et utilisation -positionnement selon marché / cible -benchmark digital -Objectifs stratégiques et opérationnels -Recommandations stratégie SEO et SMO -Inbound marketing et storytelling via content marketing / Planning éditorial et plans d’actions -Objectifs SMART et KPI campagne d’acquisition / calcul ROI selon leviers actionnés -Création contenus digitaux GESTION DE PROJET WEB: -Rédaction cahier des charges - fonctionnel : besoin / enjeux / objectifs opérationnels / méthodo et orga projet / planning de Gantt / budget - technique: périmètre fonctionnel / arborescence / choix technologiques / wireframes / maquettes / specs / démarches qualité et UX
- Fashion Designer, fashion designerAtelier Chardon Savard2008Fashion Designer, créateur de mode DESIGN: Création motifs / logo / prints / mise en page / fiches techniques / Palette de couleurs / Développement collections / déclinaisons / mood boards Logiciels Illustrator / Photoshop / Indesign