Adelaide Gilardoni

With over 10 years of professional experience in digital, particularly in traffic acquisition, especially in e-commerce, I help my clients define and implement their new customer acquisition strategies.

I have worked in demanding and diverse work environments, which allows me to quickly grasp the challenges of my employers or clients: early-stage startup (Younited Credit), performance-driven e-commerce agency (The Oz), large CAC 40 group (Unibail Rodamco Westfield), fashion retail company (Don't Call Me Jennyfer).

Last missions performed:

PMO Digital Marketing Cockpit - Pernod Ricard, January 2023 - December 2023

> Participation in the digital transformation of the group's Marketing teams through the implementation of a global data visualization solution deployment project aimed at:

1/ Consolidating Digital Media spending across all markets

2/ Visualizing the performance of digital campaigns by acquisition channel

3/ Optimizing media investments

4/ Upskilling marketing teams through data

E-commerce Acquisition Manager - Don't Call Me Jennyfer, January 2022 - November 2022

1/ Definition and management of the traffic acquisition strategy (Paid Search / Paid Social / SEO)

2/ Partner management / reorganization of Media / SEO support

Traffic Acquisition Trainer - The Oz, November 2021 - June 2022

> Conducting Traffic Acquisition training for the Le Défi organization.

Tools:

- Google Analytics, Meta, Google Ads, Salesforce SFCC, Lengow, Marketing Cloud..