Adarsh Balmuchu

• § Built data-driven customer personas and audience segments across EHA and Shatam Care Foundation, consolidating two brand identities into a unified funnel.

• § Analysed the Pune elder-care market, demand sizing, competitive landscape, and pricing benchmarks, to architect a phased Go-To-Market strategy with measurable KPIs across acquisition, activation, and retention; A/B-tested campaign landing pages and messaging to sharpen positioning.

Description

• § Executed a health camp with Sadar Hospital serving 65 villagers and ran soil-testing analysis across 5 farms with Krishi Vigyan Kendra, translating lab results into crop-planning recommendations.

• § Delivered a 5-day nutrition program for 40+ children with Magic Bus Foundation; produced sales-pitch videos and brochures that lifted visibility for SHG women entrepreneurs at Palash Uttam.

• § Built and deployed a ward-level urban flood early-warning system covering all 290 wards of Delhi, delivering flood-risk forecasts with a 48-hour lead time.

• § Integrated NASA SRTM elevation data, CWC Yamuna records, and IIT Delhi's Drainage Master Plan to model cloudburst and riverine flood exposure; applied GIS spatial analysis in QGIS and LP-based optimisation logic for pump-dispatch routing.