Adam Z.

As Social Media Manager for TF1+, the streaming platform of the TF1 group, I manage the social media strategy on Instagram, TikTok, and Facebook to promote programs and retain our 35 million users. I design and plan editorial calendars, create visuals and short-form content adapted to trends (reels, stories, TikTok videos), and engage the community. I monitor trends, hashtags, and audience expectations to increase reach and engagement. I handle moderation, media buying (Meta Ads), and perform performance analysis reports to adjust the strategy. I collaborate closely with marketing and editorial teams to amplify TF1+'s brand awareness across networks and support launches like TF1+'s integration on Netflix.

In parallel, I am developing my freelance community manager activity. I notably support the music label ODBUSSY in increasing its digital presence by developing authentic content and managing its community. I also managed the social media for comedian Nadim (Amontourprod), adapting his communication to the codes of humor and platforms to enhance his visibility.

As Social Media Manager and Meta Ads specialist at Mon Avis Citoyen, a citizen platform that allows every resident to give their opinion on their city and contribute to improving the common good, I managed Meta Ads campaigns to collect feedback and opinions in all French cities. From March 2023 to September 2024, I planned citizen feedback collection, adjusted audience targeting, analyzed campaign performance, and wrote reports to help town halls and local authorities better understand residents and improve their living environment.