Description

I’m a brand marketer and strategist with 15 years of experience helping companies show up with clarity, creativity, and cultural relevance.

Across B2C and B2B, from startups to agencies to Fortune 500 brands, I’ve launched integrated campaigns, developed global go-to-market strategies, built teams, and driven growth across industries--from tech and media to lifestyle and SAAS. 3 exits: 2 acquisitions + 1 I.P.O (Fiverr)

KEY SKILLS: Brand & Integrated Marketing • Influencer & Celebrity Marketing • Partnerships • Events & Activations • Creative Direction & Content Production • Brand Strategy • Product Marketing • Social Strategy & Community Building • Consumer Insights • B2C & B2B • AI Marketing & Creation Tools • Youtube / Meta / Tiktok Analytics • Go to Market Plans • Brand Tracking

Industry field of expertise

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

New York (up to 50km)

FREELANCE,
Marketing Consultant / Fractional
November 2024 - Today (1 year and 7 months)
New York, NY, USA
Serving as Fractional CMO for a SaaS startup, and a marketing consultant for a $30M e-commerce site, developing GTM strategies and creative campaign concepts to enhance brand relevance and drive revenue.
Creative Strategy Social media Corporate strategy Brand content Brand Management
FIVERR,
Associate Director of Brand Marketing
July 2017 - November 2024 (7 years and 4 months)
New York, NY, USA
Fiverr is the world's largest online marketplace for skilled freelancers, with talent in over 700 categories in 160+ countries.

• Directed 360 brand campaigns across 8 channels, achieving a 10% YoY lift in brand awareness and exceeding user acquisition targets for key tentpoles. Channels included: Social, Influencer, TV/ Streaming, PPC, OOH, PR, Email, Retention, Experiential.
• Built 7-person in-house creative team, reducing agency spend by 60% and accelerating creative delivery across 5 global markets.
• Secured celebrity/influencer partnerships with Martha Stewart, Bobby Berk, Bukayo Saka and brand partnerships with The NY Yankees, Brooklyn Nets and P&G, generating over $10M in Earned Media Value and expanding reach to millions of new users.
• Scaled influencer program from 15 to 500+ creators, establishing influencer as a top-performing acquisition channel.
• Planned and executed large-scale (200+) in-person events in key markets, shaping panel content and moderating discussions.
• Managed multi-million dollar marketing budget, reallocating 15% of spend to higher-performing channels to increase overall marketing ROI by 10%.
VEED.ME,
Head of Marketing
April 2015 - July 2017 (2 years and 3 months)
New York, NY, USA
Veed.me democratized the world of video production by connecting marketers with a network of 3000+ professional videographers around the globe. I was the first employee after the founders. Acquired by Fiverr in July 2017.

• Redesigned the customer journey and onboarding flow, increasing the prospect-to-paid conversion rate by 20% through improved client service and strategic communication.
• Sole copywriter for all marketing content, including website, blogs, guides, videos, email/social and investor presentations.
• Pursued and secured lucrative sales deals with large global corporate brands (Google, Facebook, YouTube, Slack.)
• Launched viral, low-cost "side projects" like Coverr.co and How Much To Make A Video that generated over 2000 MQLs.