Freelancer profile translated to English.

Description

Hello, ☺️

Nice to meet you,

I am Adam Mekki,

Expert in web and application acquisition strategies.

MY SKILLS:

Web:

✔ SEA Expert:

- Google Ads: display, applications, search networks, Shopping, Video, search, Youtube. (certifications)

✔ Social Ads Expert:

- Facebook Ads: Facebook, Instagram

- Snapchat Ads

- Tik Tok Ads

- Twitter Ads

✔ Native Ads Expert:

- Taboola

- Outbrain

- Zemanta

✔ Expert in other acquisition channels:

- Comparison sites

- Affiliate marketing

- Emailing

- Retargeting and lookalike (Criteo)

- Email retargeting

✔ Application:

-Google UAC

-Facebook

-Snapchat

-Tik Tok

-Programmatic (Unity Ads, App lovin, Molocco)

-Affiliation

Tools:

-Google Analytics

-Adobe Analytics

-Mazberry

-Lengow

-Trello

-Kibana

-Data studio.

-Appflyers (MMP)

-Firebase (SDK)

I was notably a Traffic Manager at Vertbaudet and Cerise Media, a subsidiary of Groupe Prisma Media and publisher of the websites Gentside and Oh!MyMag, as well as a Digital Campaign Executive for LVMH (Sephora, Louis Vuitton, Dior, Givenchy…)

Currently Marketing Manager (Web and Application) at Piccoma, the world's leading manga and webtoon application. (Kakao group)

I would be delighted to put these skills to use for your company and remain at your disposal for any information.

Languages

English
Fluent
Spanish
Conversational
Arabic
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km), Lille (up to km)

CMI Média
New Business Project Manager – CMI Media (ELLE.FR, Télé 7jours, Version Femina)
PRESS AND MEDIA
January 2025 - January 2026 (1 year)
Managed paid web and in-app campaigns to optimize content visibility and user journey performance (web & ELLE application).
Implemented and optimized audience acquisition strategies, in coordination with editorial, marketing, and product teams.
Analyzed performance data (traffic, engagement, conversion) and built dashboards to guide commercial and marketing decisions.
Participated in optimizing web to app user journeys, in collaboration with technical and data teams.
Managed key KPIs: visibility, fill rate, eCPM, CTR, user acquisition, scroll depth, exposure frequency.
Contributed to the development of new offers and provided occasional support to teams to streamline digital campaign implementation.
Native Ads, Piano, Syndication.
LABELIUM
SEA Team Leader
DIGITAL AND IT
April 2024 - December 2024 (8 months)
Managed a team of 5 SEA consultants, from junior to experienced.
Monitored and managed Google Ads and Bing Ads campaigns for our clients in the following sectors: e-commerce, legal, education, insurance, telecommunications, etc.
Created and implemented processes.
Trained and supported team members.
piccoma
Marketing Manager
ENTERTAINMENT AND LEISURE
October 2021 - Today (4 years and 10 months)
Paris, France
Implemented marketing strategies using growth hacking techniques.
Defined KPIs (CPI, CPA, Retention, ROAS).
Set up the MMP with an event tracking plan for the application.
Assisted in building the platform (iOS, Android, Web).
Created and developed the media mix (Social Ads, Search, In-App Traffic...).
Managed the acquisition strategy (Web/iOS and Android).
Developed and managed the campaign budget using target KPIs (CPA). (Budget: €9 million/year)
Managed direct partnerships (Media Agencies, Influencers, Designers, Ad Networks, MMPs).
Responsible for SEO/ASO as well as content strategy.
Analyzed data with Power BI.
Coordinated with UX teams regarding landing pages.