About Adam
French
Native or bilingual
English
Fluent
Experience
- GroupMPerformance Marketing ExecutiveJanuary 2024 - July 2025 (1 year and 6 months)Paris, FranceAs a Performance Marketing Executive, I assisted several brands in deploying and optimizing digital performance campaigns, in lead generation (CPL) and e-commerce, with the main objective of maximizing ROI across the entire funnel.Key missions:
- Management of performance-oriented acquisition campaigns: Lead generation (CPL) and e-commerce conversion (CPA/ROAS).
- Multi-channel management: SEA (emailing, native ads, paid social, display, affiliation, retargeting).
- Collaboration with ad networks, partner platforms, and tracking tools.
- Real-time monitoring and optimization of KPIs to maximize results.
- Management and arbitration of budgets by channel, campaign, or product.
- Analysis of performance and strategic recommendations to improve the profitability and effectiveness of the systems.
- FreelanceGoogle Ads & Facebook Ads ExpertSeptember 2022 - Today (3 years and 9 months)Paris, France. Definition and implementation of SEA strategies (Search & Shopping).• Management of advertising budgets and campaign optimization.• Keyword analysis and bid optimization to maximize conversions.. A/B testing LP, LP creation.• Creation of automated reports for performance tracking.• Digital strategy consulting to integrate SEA into a global plan.• Continuous monitoring to stay updated on SEA trends.
Recommendations
Be the first to recommend Adam
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Digital StrategyESP Paris2025
Certifications
- Google Ads Search CertificationGoogle