Adam Hajjej

Edenred is an international digital platform specializing in specific-use services and payments, with over 60 million users in 45 countries.

I joined the global CRM team (Paris, Bucharest, Mexico) composed of Salesforce developers, data engineers, business analysts, and project managers.

In this capacity, I lead cloud migration and data governance initiatives within the global CRM transformation program.

• Managed the migration of ETL pipelines from Talend to Microsoft Azure across 24 countries, supporting over 9 million Salesforce CRM transactions daily.

• Served as the primary point of contact between business teams, architects, and technical teams, focusing on unblocking issues and aligning stakeholders.

• Led international technical discovery workshops to map processes, identify constraints, and define the migration scope.

• Defined architecture standards and integration approaches (Salesforce, APIs, operational systems) in collaboration with group architects.

• Collaborated with Cloud Technical Architects to ensure alignment with enterprise architecture (operational systems) and compliance with data governance standards.

• Oversaw delivery (MVP, roadmap, governance, planning, budget) in conjunction with CRM management.

Achievements:

• Delivered an Azure MVP into production in 8 weeks (vs. 12 planned).

• Reduced architecture validation cycles by 35% through improved collaboration and technical structuring.

Technical Environment: Azure Data Factory, Azure SQL, Azure Blob, Azure DevOps, Talend, Salesforce, MuleSoft, APIs, SOQL, Python, Java, Jira, Confluence, Agile, Scrum

MediaMarktSaturn is the European leader in consumer electronics retail, with approximately 1000 stores in 11 European countries and 50,000 employees.

Within the Product Data Analytics & Automation team, I led AI/ML and data initiatives across Europe with a team of data scientists, analysts, and MLOps engineers. Our mission was to develop approaches based on NLP, image processing, and GenAI frameworks to offer the best customer shopping experience.

• Managed and developed a team of data and technical profiles (recruitment, coaching, performance, development).

• Coordinated sprints and agile rituals to ensure delivery excellence and stakeholder alignment across 11 European countries.

• Led AI/ML projects from scoping to production deployment in multiple countries.

• Defined roadmaps, priorities, OKRs, and organized sprints in collaboration with product and business teams.

• Improved delivery performance by strengthening Agile practices and reducing friction points.

• Led the development of NLP and automation-based product categorization solutions on Vertex AI.

• Fostered a collaborative team culture (1:1s, retrospectives, knowledge sharing, tech talks).

• Contributed to decisions on recruitment, team structuring, and technological investments.

Achievements:

• Delivered 8 AI/ML initiatives on Vertex AI processing over 12 million products weekly across 11 countries.

• Deployed a categorization solution achieving 97% accuracy with a response time of 10 seconds.

• Improved team velocity by 20% over 6 consecutive quarters, with a 40% reduction in issue resolution time.

Technical Environment:

Python, GCP, Vertex AI, NLP, MLOps, DevOps, APIs, Jira, Confluence, Agile, Scrum, Machine Learning, GenAI

Edenred is a leading digital platform for specific-use services and payments, the daily companion for people at work, connecting over 60 million users and more than 2 million partner merchants in 45 countries. Edenred employs 12,000 people worldwide.

I joined the global CRM team at headquarters, comprising over 10 multidisciplinary members (Salesforce developers, data engineers, project managers, business analysts) distributed across Paris, Bucharest, and Mexico.

• Managed Salesforce migration projects across multiple countries, coordinating distributed technical teams.

• Implemented ETL and data platform standards adopted by several teams.

• Organized Agile delivery (planning, backlog, rituals, release tracking) internationally.

• Oversaw the implementation of automated ETL pipelines connecting Salesforce to operational systems.

• Collaborated with architects to ensure alignment with architecture and compliance standards.

• Managed planning, technical documentation, and delivery governance.

Achievements:

• Reduced requirement changes through better upstream alignment with stakeholders.

• Deployed solutions adopted across multiple countries.

• Maintained production pipelines with 99.9% availability and SLA compliance.

Technical Environment:

Talend, Salesforce, MuleSoft, APIs, SOQL, Java, Python, Jira, Confluence, Agile, Scrum, Bitbucket